Head of Marketing

About the role

This is a senior leadership role. You'll own marketing end-to-end. strategy, team, budget, and results, reporting directly to the founder.

You'll lead a multi-disciplinary team: media buyers, SEO specialists, creatives, copywriters, and more. Your job is to set the bar across every channel, hold people accountable, and drive performance through the team you build.

This is a performance marketing operation, and you need to be deeply data-driven. We measure in pipeline, CAC, LTV, ROAS, and payback period — not impressions, reach, or brand lift. Every decision you make — budget allocation, channel mix, creative direction, team performance — needs to be backed by data. You should live in dashboards, know your numbers cold, and be able to diagnose what's broken from the metrics alone.

You don't need to be the best in the world at any single channel, but you do need fluency across all of them: paid media, SEO, content, lifecycle, and creative strategy. Your team will look to you to make the right calls when something breaks or a budget needs to shift.

If your background is primarily brand, content, or PR, or if you rely on others to interpret the data for you, this isn't the role.

Why this role?

• Real authority over people, budget, and strategy: no politics, no committees
• Direct line to the founder; your work shapes the company direction
• Marketing is tied directly to revenue, so your impact is visible and measurable
• High-trust environment where strong operators get out of the weeds and lead

What you'll own

• Marketing strategy and performance across every channel: paid, SEO, content, lifecycle, creative
• A multi-discipline team: hiring, managing, developing, and holding people accountable to the bar you set
• Marketing budget allocation and ROI across channels
• Full ownership of marketing analytics, reporting, and KPI tracking: you'll set up the dashboards, define the metrics, and report performance to leadership
• Quality control on creative, copy, and campaign strategy before launch
• Attribution, conversion tracking, and funnel hygiene across the marketing stack
• Systems and processes that make the team faster and sharper over time
• Tight alignment with sales to make sure marketing is driving real pipeline

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What we're looking for

• Have 5+ years managing full-time marketing professionals across multiple disciplines (not just freelancers or agencies, not just one channel)
• Have deep performance marketing experience: you've personally owned paid media P&L and know how the funnel works end-to-end
• Are fluent across the full marketing stack: paid, SEO, content, lifecycle, creative; enough to set direction, evaluate work, and coach specialists in each area
• Are fluent in Google Analytics (GA4) and the core paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
• Can build reports, set up tracking, and pull insights yourself, not just ask an analyst to do it
• Read campaign data fluently and can diagnose what's broken across any channel from the metrics alone
• Think in pipeline, CAC, LTV, ROAS, and payback, not vanity metrics
• Lead with directness: you give clear feedback and don't avoid hard conversations
• Thrive in a fast, high-accountability environment where the bar is high, and excuses don't fly

Requirements

• Near-native written and verbal English
• 5+ years managing a full-time, multi-disciplinary marketing team
• Demonstrated ownership of paid media P&L at a previous company (specify scale in your application)
• Working fluency across paid media, SEO, content, lifecycle, and creative
• Hands-on expertise in Google Analytics (GA4), Google Ads, and Meta Ads Manager
• Proven ability to build reporting and KPI frameworks
• Experience in reporting marketing performance to executive stakeholders

This role isn't for you if...

• You've only managed freelancers or agencies, not full-time marketers
• You've only led one channel (e.g., only paid, only SEO) and don't have working fluency across the others
• Your background is primarily brand, content, or PR
• You're not hands-on in the data — you rely on analysts or specialists to interpret metrics for you
• You avoid difficult conversations with underperformers
• You prefer corporate pace and process

What we offer

• Fully remote position with a flexible work schedule
• Competitive base salary
• Annual performance bonus
• Anniversary loyalty bonuses
• Company-sponsored health insurance
• Generous PTO that increases with tenure (up to 30 days per year)
• Birthday PTO day
• 7 U.S. paid holidays
• 5 paid sick days per year
• Bereavement leave
• Additional unpaid personal leave available
• Home office stipend for equipment and workspace upgrades
• Computer replacement stipend
• Monthly internet allowance (increases with tenure)
• Professional development and training programs
• Education support for high performers
• A collaborative, supportive team culture where people are genuinely invested in each other's success
• A fast-moving environment where your work has real visibility and direct impact
• Clear path to growth: we promote from within and reward people who perform

How to apply?

• Hit Apply, and you'll be redirected to our application form.
• Follow all instructions carefully

How our hiring process works:

We are a fully remote company, and our hiring process reflects that. The first stages are completely asynchronous: no surprise calls, no scheduling pressure. You will complete a short written application and, if selected, move through an async assessment at your own pace. Candidates who advance through the initial stages will then be invited to schedule a live interview.

We communicate clearly at every step and respect your time throughout!