Job Description:

Head of Digital Marketing

The Opportunity

Nextpower is seeking a strategic Head of Digital Marketing to lead the company’s digital ecosystem, customer journey strategy, demand generation efforts, and integrated digital marketing programs.

This role will serve as the lead owner of Nextpower’s digital experience and growth marketing strategy – overseeing website experience, roadmap and optimization, customer journey development, SEO/AEO strategy, account-based marketing (ABM), email marketing, demand generation and digital campaigns designed to drive engagement and pipeline growth.

The ideal candidate blends strategic thinking with executional excellence and thrives in fast-paced, highly collaborative environments. This person will work cross-functionally with communications, marketing, sales, regional teams, and agency partners to create integrated digital experiences that strengthen brand visibility, generate demand, and support business growth.

Key Responsibilities

Digital Experience & Website Leadership

• Serve as the strategic owner of Nextpower’s global website experience and digital customer journey roadmap.
• Lead ongoing website strategy, optimization, and governance across corporate, campaign, and landing page experiences.
• Develop and execute website roadmap priorities aligned to business goals, customer needs, and brand strategy.
• Drive conversion optimization initiatives to improve engagement, lead generation, and user experience.
• Partner with internal stakeholders and agency teams on UX recommendations, audience journeys, content strategy, and site enhancements.
• Oversee website publishing workflows, content updates, reporting, analytics, and performance optimization.
• Lead SEO and emerging AEO (Answer Engine Optimization) strategies to improve discoverability, search visibility, and AI-driven content performance.
• Monitor digital trends, analytics, and customer insights to continuously improve the digital experience ecosystem.

Demand Generation, ABM & Integrated Campaigns

• Build and execute integrated digital marketing campaigns that support pipeline generation, business development, and strategic growth priorities.
• Lead Nextpower’s account-based marketing (ABM) strategy, including audience targeting, segmentation, campaign orchestration, and performance optimization.
• Develop nurture strategies and integrated customer journeys across digital touchpoints.
• Oversee email marketing strategy and execution, including newsletters, nurture campaigns, automated journeys, event follow-up sequences, and engagement campaigns.
• Partner closely with communications and marcom teams to align messaging, campaign strategy, content development, and activation.
• Support event marketing and post-event engagement strategies to maximize lead conversion and relationship-building opportunities.
• Collaborate with sales and business stakeholders to align campaigns with commercial priorities and customer needs.
• Analyze campaign performance and develop actionable insights and recommendations to optimize future programs.

Regional Marketing Partnership

• Partner closely with Regional Marketing Managers to support regional digital, web and ABM marketing initiatives

Brand, Content & Cross-Functional Collaboration

• Ensure digital experiences and campaigns consistently reflect Nextpower’s brand strategy and positioning.
• Partner with communications, marcoms, brand, product marketing, sales, and SMEs to align storytelling, messaging, and customer engagement.
• Contribute to broader brand and growth initiatives through strategic thinking, integrated planning, and collaborative execution.
• Support development of scalable digital marketing processes, governance models, and best practices.

Qualifications

Required Experience

• 12+ years of experience in digital marketing, brand strategy, demand generation, digital communications, or integrated marketing roles.
• Proven experience leading website strategy, digital customer journeys, and integrated digital marketing programs.
• Experience with demand generation, ABM, email marketing, nurture campaigns, and audience segmentation strategies.
• Strong experience partnering cross-functionally with communications, sales, brand, analytics, and executive stakeholders.
• Demonstrated success managing integrated campaigns that drive engagement, visibility, and business outcomes.
• Experience working in complex, matrixed, and fast-paced organizations.
• Strong understanding of SEO, digital analytics, conversion optimization, and emerging digital engagement trends.
• Experience collaborating with agency partners and managing external vendors.
• Strong project management and organizational skills with ability to manage multiple priorities simultaneously.

Preferred Experience

• Experience within energy, sustainability, infrastructure, industrial, B2B, technology, or highly regulated industries.
• Experience supporting global or multi-regional organizations.
• Familiarity with modern marketing automation and CRM platforms.
• Experience developing executive-level presentations, narratives, and strategic recommendations.
• Experience supporting international or LATAM marketing initiatives.
• Portuguese language proficiency strongly preferred.

Leadership Profile

The ideal candidate is:

• A strategic thinker who can connect brand, business, customer experience, and digital engagement.
• Both highly collaborative and execution-oriented.
• Comfortable operating at both strategic and tactical levels.
• Skilled at translating complex business priorities into compelling digital experiences and integrated campaigns.
• Naturally curious about emerging technologies, AI-enabled marketing, and evolving digital behaviors.
• A strong relationship-builder who thrives in cross-functional environments.
• Passionate about storytelling, customer engagement, and modern brand building.

At Nextpower, we are driving the global energy transition with an integrated clean energy technology platform that combines intelligent structural, electrical, and digital solutions for utility-scale power plants. Our comprehensive portfolio enables faster project delivery, higher performance, and greater reliability, helping our customers capture the full value of solar power. Our talented worldwide teams are redefining how solar power plants are designed, built, and operated every day with smart technology, data-driven insights, and advanced automation. Together, we’re building the foundation for the world’s next generation of clean energy infrastructure.

Nextpower is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are Nextpower