Head of Behavioural Care

Behavioural Programme Design & Governance

• Owning the design and governance of Numan’s Behavioural Programme - defining the programme principles, behaviour change mechanisms, coaching protocols and content standards that underpin our interventions across every channel.

• Translating the evidence base (behaviour change science, lifestyle medicine, obesity care) into practical, ownable frameworks that product, operational and brand teams can build against.

• Setting quality and fidelity standards for how behavioural interventions are delivered across human coaching, AI support and asynchronous patient communications - and the governance to maintain them at scale.

• Overseeing the ongoing governance of AI support, in collaboration with the clinical product team.

• Overseeing the ongoing governance of human health coaching, in collaboration with the operations team.

• Setting the long-term vision and strategy for Numan’s tech-enabled human coaching service (with AI integration), aligned to clinical outcomes and business goals.

• Developing and iterating Numan’s coaching competency framework, supervision standards and CPD pathway - partnering with the operational coaching team on implementation.

• Defining scope of practice, escalation pathways and patient safety standards in partnership with the clinical team for human coaching and AI support.

• Embedding in product squads to design, test and iterate behavioural features and patient journeys - applying frameworks like COM-B and the BCT taxonomy to product decisions.

• Partnering with product, design and engineering to build digital and AI-enabled interventions that each have a clear behavioural hypothesis and a measurable outcome.

• Supporting the integration of behavioural science across treatment areas with a focus on obesity - bringing in external SMEs where useful.

• Planning and running qualitative and quantitative user research to ensure interventions are grounded in genuine patient insight, not assumption.

• Representing behavioural medicine at senior leadership forums; acting as the senior face of behavioural healthcare in cross-functional projects and external partnerships.

• Partnering with Product, Operations, Clinical, Brand, Content, CRM and Platform teams to embed behavioural science across the patient experience.

• Translating behavioural science into the language of each team’s priorities - patient outcomes, retention, differentiation, commercial impact - and championing the patient voice across the business.

• Has deep expertise in behaviour change science and its application to obesity, weight management and digital health.
• Demonstrates fluency in behaviour change frameworks (e.g. COM-B / Behaviour Change Wheel, BCT taxonomy) and a track record of translating evidence into interventions that deliver measurable outcomes.
• Has experience designing and embedding behavioural programmes across multiple delivery channels - human coaching, AI/digital, content (Conversational Agent design is a high priority).
• Shows proven success collaborating with product and engineering teams to build, launch and evaluate digital features and experiences.
• Holds a background qualification in a life science or lifestyle medicine discipline — e.g. psychology, dietetics, nutrition, public health, behavioural science or a related research field.
• Possesses the ability to plan and undertake qualitative and quantitative user research.
• Is an excellent communicator who can influence at every level — from coaches and product teams to ELT and external clinical or academic audiences.
• Has experience designing for, or governing, AI or digital coaching tools.