Growth Product Manager - Stores Apparel

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact.

• Identify growth opportunities through customer insights, analytics, experimentation, and market research.

• Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation.

• Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences.

• Translate business goals into product initiatives, ensuring alignment across stakeholders.

• Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience.

• Drive continuous product innovation by identifying emerging trends, technologies, and customer behaviors.

• Lead Agile product ceremonies and ensure efficient execution from discovery through delivery.

• 5+ years of Product Management experience within eCommerce, preferably in apparel, retail, or DTC brands.

• Proven experience owning product roadmaps and prioritizing initiatives based on business impact.

• Strong expertise in Conversion Rate Optimization (CRO), experimentation, and A/B testing.

• Experience working with Shopify Plus, BigCommerce, or similar eCommerce platforms.

• Strong analytical skills with experience using tools such as GA4, Mixpanel, Amplitude, Looker, Tableau, or similar.

• Experience collaborating closely with Engineering, UX/UI, Data, and Marketing teams in Agile environments.

• Strong understanding of user acquisition, customer journeys, funnel optimization, and retention principles.

• Excellent communication, stakeholder management, and strategic thinking skills.

• Experience leveraging AI tools to improve product development, experimentation, or operational efficiency is a strong plus.