Growth Operator — Homeowner Acquisition (Remote, Columbia)

Growth Operator — Homeowner Acquisition – Stayd
Full-time (~40 hrs/week) | Remote | Reports to: Director of GTM, Homeowner Acquisition | Compensation: $1,500/month | Overlap: ~4 hours daily with US Mountain Time

The job in one sentence: Be the operator who runs and scales the homeowner acquisition machine across every Stayd brand.

About Stayd

Stay'd is a consortium of best-in-class short-term rental management companies building one unified brand across multiple US markets. We're building a centralized growth engine that drives homeowner acquisition across every brand in the portfolio. This is a fast, hungry culture. We move quickly, we drop our egos, and we win as a team.

Our Core Values

These are not posters on a wall. This is how we operate every day, and how we hire.

• Best in Class. We are not building average. Everything we touch is built to be the best in the industry.
• Solution Oriented. Problems are opportunities. Bring answers, not just questions.
• Move Fast. Speed wins. We ship, we test, we iterate. We don't sit on decisions.
• Drop the Ego. The best idea wins. We sacrifice for the group. We respect each other.

The Vision

This role exists to multiply one builder into a team. The Director engineers the acquisition system. You run it, feed it, and help it scale across every brand — with an engineering and AI approach, not a traditional marketing team.

We're building the best marketing engine in the industry. Build fast. Ship fast. Iterate fast.

What You'll Own

You run the campaigns and man the machine across all 8 Stayd brands. Email, SMS, Meta, Google — you're in the dashboards every day, launching, testing, killing, scaling. The Director builds the funnels, pages, and AI systems; you're the one who runs them, keeps them fed, deploys them across every brand, and reports what's working.

You don't wait to be told. You keep the machine running and own your slice of the number.

The Mandate:

• Keep campaigns live and launching across all 8 brands — nothing sits idle
• Hit lead-quality and cost targets, by brand and by source
• Use AI to do the work of three people — automate the repetitive stuff away
• Make every brand's campaigns measurably better, week over week

What You'll Actually Do

• Run the campaigns. Launch, QA, and manage email, SMS, Meta, and Google campaigns across 8 brands. Duplicate winners. Kill losers. Keep every brand straight — nothing bleeds from one into another.
• Run the systems, with AI. The Director builds the core AI systems. You run them, keep them fed, and extend them where you can. On top of that, Claude Code, Cursor, and Codex are part of your own daily workflow — you use them to automate reporting, spin creative variants, prep lists, and draft copy. The more you automate, the more you're worth.
• Feed the paid + organic engine. Get assets, audiences, and landing pages live fast. Support SEO where it compounds — Google Business Profiles, local search, content that ranks — so paid spend isn't the only lever.
• Own the data. Every campaign tracked, tagged by source, and reported. Dashboards current. If a number looks off, you catch it before the Director asks.
• Run the testing system. Every campaign, page, and offer is a hypothesis. You launch them, log what you learn, kill what doesn't work, and feed the playbook. It grows every month.

Who You Are

You're a marketer who moves fast. You've run real campaigns and gotten real results — not in theory, in dashboards.

You already use AI in your work, and you want to use it more. Maybe you've built a few automations; maybe you're newer to Claude Code — either way, you reach for AI before you reach for manual work. You think in systems: find the repeatable pattern, build it once, run it everywhere.

Four-person approval chains drive you crazy. "Let's schedule a meeting to discuss" drives you crazier. You want the rule to be: ship it, measure it, kill it or scale it.

Give you a dashboard with a number on it and you're happy. The number matters more than the title.

Must-Haves

• Hands-on experience running 3+ of: email, SMS, Meta Ads, Google Ads, direct mail — with results you can point to
• You use AI in your work and want to go deeper. Anywhere from some to a lot is fine — time in Claude Code, Cursor, or Codex is a plus
• A systems mindset and real organization: 8 brands at once, nothing dropped
• Excellent written English and a sharp eye for detail
• Fast, proactive communicator who flags problems early

Nice-to-Haves

• SEO chops — local (Google Business Profiles, citations) and content that ranks. Bonus, not required
• Background in real estate, property management, or short-term rentals
• Built funnels or marketing automations end to end
• Comfort with APIs, webhooks, or light scripting

Tools

• Marketing: Meta Ads Manager · Google Ads · Semrush · Google Search Console · Google Business Profile · Google Workspace
• AI / building: Claude Code · Cursor · Codex

Scorecard

Example. Specific metrics and targets aligned at hire. Reviewed weekly. Reviewed publicly. Some of these you own outright; others you support the Director on.

• Campaigns live and launched per week — velocity (you own)
• Machine uptime — campaigns running clean across all 8 brands, nothing idle or broken (you own)
• Landing page / campaign conversion rate (you own)
• AI systems kept running and repetitive tasks automated — your leverage (you own)
• Tests run per week — learning rate (you own)
• Cost per qualified lead and lead quality, by brand and source (you support the Director)

How We'll Work Together

You report to the Director of GTM. Full-time, remote, $1,500/month. You'll get the AI tooling and air cover to ship fast. Headcount stays lean — the bet is that AI lets you operate like a team of three.

Every brand needs more homeowner leads. The smart play across 8 brands (and eventually 20+) is one sharp operator who runs the system everywhere and automates everything that can be automated.

How to Apply

Keep it short. Send us a Loom (a few minutes, no production value needed) covering:

1. A quick intro — who you are
2. Which marketing campaigns you've actually run — email, SMS, Meta, Google, direct mail, SEO — and what you owned on each
3. How you use AI in your work today, and how far you've gone with Claude Code, Cursor, or Codex

Don't send a five-paragraph cover letter. Talk to us like a person and show us your go-to marketing campaign experience. If that's you, let's talk.

STAYD COLLECTIVE / OPERATOR-LED / FOUNDER-OWNED / BUILT FOR SCALE