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The Growth Marketing Manager will lead B2C growth initiatives by managing marketing channels, optimizing SEO/AEO, and executing multi-channel campaigns. They will also leverage AI tools and automation to scale workflows and report on performance to drive actionable insights.
Lanterna is an education company that supports IB Diploma students with one-to-one tutoring and study resources.
We are looking for a Growth Marketing Manager to lead growth for our B2C business. You will own our existing marketing channels and the projects that move them forward, leveraging AI tools and automation and data analytics to achieve more.
This is a broad, hands-on role for someone who enjoys moving between data, creative work and building things.
We are a small, ambitious team where good ideas do not need layers of approval. You will take over channels and systems that already work, with real ownership, room to experiment and the chance to see the impact of your work.
This is a remote role. We are looking for someone based within two hours of Central European Time (CET).
Grow consultation bookings and new students across our markets
Grow our organic search (SEO and AEO) visibility and content performance
Plan, run, test and optimise campaigns across channels (email, social media, ads, website, and more)
Run growth projects end to end: scope them, brief stakeholders and developers, keep them on track and measure the result
Use AI tools and automation to build workflows, pages and tools so you can work faster and at scale
Create on-brand digital content and experiences
Report on performance and turn insights into action
SEO and AEO knowledge/experience
Hands-on experience with AI tools, including agentic coding and AI-assisted design
Marketing automation experience (e.g. HubSpot Workflows, Zapier, n8n)
Strong analytical skills, including A/B testing
Experience running projects with several stakeholders, from brief to launch.
A good eye for design and user experience
Short-form social media content experience
Experience of the IB Diploma
Paid advertising experience (Google Ads, Meta Ads)
The process includes interviews and practical tasks.
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