Growth Marketing Manager

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Growth Marketing Manager
Seniority Level: Manager
Type: Manager
Languages: English (main) / Spanish (C2/native)
Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude
Location: Remote (Spain)
Compensation:

• Base Salary: €54,000 – €62,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Permanent

💥 Your Impact

Spain is one of Coverflex's key growth markets — and this role exists to accelerate it.

You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers.

You’ll know you’re successful when, after 90 days, you’ve:

• Generated a consistent flow of SQLs and inbound/outbound leads

• Leads using Inbound and Outbound channels

How we’ll measure success:

• Main KPI 1: SQLs (Sales Qualified Leads)

• Main KPI 2: Leads generated via inbound and outbound channels

• Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those

⚡ Reality Check - What Makes This Role Hard

Let’s be real — this is a dual mandate role.

Here’s what makes it challenging:

• You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction

• The tooling landscape moves fast — what is state of the art today may be obsolete in three months

• You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down

👤 You

Must-haves

• 5+ years in performance marketing, growth, or demand generation roles

• Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)

• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)

• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won

• Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities

• Always looking for first-mover advantages — new channels, tactics, hacks, experiments

• Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics

Nice-to-have

• Experience collaborating with Sales teams to improve acquisition-to-conversion rates

• Familiarity with B2B sales motion and pipeline qualification

• Detail-oriented approach to data

• Experience working closely with sales teams to align growth efforts and conversion goal

🧬 Your DNA

• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem

• Hands-on strategist: you've done the executor work for years — now you design and run the whole play

• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"

• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented

• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact

You’ll probably find this frustrating if…

• You prefer to build strategy and hand execution off to someone else

• You need structure, guidance, or a well-defined playbook to get started

• You're not comfortable owning business metrics directly

• You move carefully rather than iterating fast

👥 Manager & Team

Meet Your Manager

Hiring Manager: Pedro Costa — Global Head of Growth
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/pedrocosta18/

Profile Snapshot:

• Energy: Focused, driven by results and continuous learning

• Communication: Direct and efficient, mostly through Slack and quick huddles

• Feedback Style: Honest and straightforward

How to work with me - in the Manager's own words:

I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I'm here to support and challenge you. As a manager, my question will always be: "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.

Your Team

You’ll work day-to-day with:

• Julia Abarca, Country Manager, https://www.linkedin.com/in/juliaabarcamuro/

• Eduardo Gaspar, Head of Sales, https://www.linkedin.com/in/eduardogasparrull/

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~3–4 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice +  short answers.
Accessibility: prefer a call? Tell us - we’ll swap for a short chat.

3. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

4. People Interview - Allow us to know you! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

5. Case study - Let's peak into this role's challenges • 60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

6. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.