Growth Marketing Associate (Hybrid)

Location: TelecommuteJob Type: ContractCompensation Range: $29 - 34 per hourWe are seeking talented Growth Marketing Associates / Performance Marketing Associates on behalf of our client in the digital entertainment and sports/gaming industry. This role will manage end-to-end campaign execution, platform optimization, and creative workflows across paid digital channels to drive critical user acquisition and retention initiatives.The ideal candidate thrives in a fast-paced environment, excels at cross-functional coordination with internal brand teams and external creative agencies, and possesses a hands-on approach to launching and optimizing paid social campaigns.Candidates must be commutable to Boston, MA (Tuesday & Wednesday in-office); open to fully remote arrangements for exceptional candidates. Responsibilities:Paid Social & Campaign Management: Execute, manage, and optimize hands-on-keys performance marketing campaigns across paid social platforms (Meta, Snap, TikTok, Twitter/X, and Reddit) to drive user acquisition and retention goals.Cross-Functional Briefing & Agency Coordination: Serve as the primary liaison between internal integrated marketing teams and external creative agencies. Develop creative briefs, manage workflow loops, oversee ad trafficking internally, and ensure timely delivery of assets.Testing & Optimization: Implement and track A/B testing strategies, digital media buying optimizations, and bidding approaches (manual and algorithmic) to maximize return on ad spend (ROAS).Analytics & Performance Reporting: Monitor campaign performance, extract data-driven insights, and collaborate with analytics stakeholders to report actionable recommendations to leadership.Workflow Efficiency: Utilize modern marketing tools and leverage AI-driven strategies where applicable to streamline production, reporting, and operational workflows. Qualifications:Experience: 2-5 years of direct performance marketing experience with hands-on campaign execution in paid social platforms (Meta, Snap, TikTok, X/Twitter, Reddit).Core Skills: Proven track record in B2C digital user acquisition, ad trafficking, in-platform campaign optimization, and creative workflow management. Mobile app acquisition experience is highly desirable.Technical Skills: Proficiency in Microsoft Excel for data analysis; basic familiarity with SQL is a plus.Soft Skills & Work Style: Highly organized, proactive, and assertive ("Type A") personality with strong communication skills necessary to chase down deliverables across cross-functional internal teams and external partners.Education: Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related quantitative field preferred.Work Arrangement: Ability to work on-site in the Boston office twice a week (Tuesday/Wednesday) is preferred; qualified remote applicants will also be considered.JOBID: 60 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.