Growth Marketing Analyst (Contractor)

Contract Overview:

Balsam International Unlimited Company – Philippine Regional Operating Headquarters (hereafter “Balsam International” or “Team Manila”) is looking for an individual independent contractor to take on the role of Growth Marketing Analyst. This role involves delivering specific outcomes and projects in support of the day-to-day execution of growth marketing initiatives for Balsam Brands during the peak season. This role contributes to campaign setup, performance tracking, reporting, and optimization across digital marketing channels such as paid social, paid search, organic social, email, and emerging platforms. Working closely with internal stakeholders and external agencies, this position helps ensure that campaigns are launched on time, follow brand guidelines, and support business goals.
In addition to campaign execution, this role provides coordination across broader marketing operations—assisting with project timelines, creative asset tracking, research, file organization, and internal/external communications. The individual independent contractor will execute work remotely and engage with Balsam International via the Upwork platform.

Key Deliverables

These are the primary outcomes expected from this role:

Campaign Support & Execution

• Assist in the execution of seasonal growth marketing campaigns across digital channels (e.g., paid social, paid search, display, email, organic social).
• Prepare creative assets, links, and supporting documents for review, and assist with file organization and brief formatting.
• Coordinate with internal teams (e.g., Creative, Data, Site Experience) on campaign deliverables.
• Ensure accuracy and consistency across all marketing materials and assets.

Performance Monitoring & Reporting

• Monitor live campaign performance using dashboards and platform tools.
• Update trackers and performance reports to highlight key metrics (e.g., CTR, CPA, ROAS).
• Flag anomalies or underperformance for review and optimization.
• Support A/B testing and help document test hypotheses, setups, and results.
• Assist in competitive research and ad benchmarking.
• Review past campaign results to identify takeaways and apply relevant insights to current programs.
• Support performance recaps by gathering creative examples, screenshots, and reporting visuals across channels.
• Assist in formatting seasonal insights and organizing learnings into accessible, presentation-ready formats.

Documentation & Process Support

• Organize campaign materials and shared folders, ensuring consistent naming conventions and easy access across teams.
• Document campaign wrap-ups and share key takeaways with the team.
• Maintain campaign trackers and build a consolidated calendar of deliverables, milestones, and timelines to support cross-functional visibility.
• Track creative asset status, flagging missing elements and ensuring timely follow-up across teams.
• Assist with formatting internal decks, updating slide templates, or preparing presentation-ready documents as needed.
• Support invoice and contract tracking by organizing campaign-related documentation from vendors and partners.

Other Duties & Responsibilities

• Support internal and partner-facing communications by drafting outreach emails, organizing contact lists, and assisting with follow-ups.
• Monitor inbox and team threads to surface time-sensitive action items or communications requiring review.
• Help prepare notes, recaps, or supporting materials for cross-functional meetings or seasonal syncs.
• Assist with general project coordination tasks across Growth Businesses, helping ensure deliverables stay on track

Note: The scope of work will be agreed upon in advance and may be updated through mutual agreement via Upwork. Individual independent contractors maintain control over how deliverables are completed.

What we're looking for:

• Bachelor’s Degree in Marketing or any related fields.
• Minimum of one (1) year of relevant experience in Marketing channels such as paid social, PPC and programmatic.
• Proficient in MS Office – Outlook, Word, Excel, PowerPoint.
• Experience in Marketing is not required but is definitely a plus.
• Strong organizational skills with the ability to manage multiple projects, timelines, and deliverables.
• Excellent communication skills and attention to detail.
• Comfortable working in a fast-paced environment and supporting cross-functional teams.
• A proactive and collaborative mindset, with a willingness to support both executional tasks and operational needs.

Nice to Have:

• Specific platform experience in tools such as Meta Ads, Google Ads, Search Ads 360, programmatic platforms, email platforms, or reporting dashboards.

Location: This role is open to individual independent contractors located in Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac.

Our must-have:

• Fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS;
• Personal laptop and a backup device; and
• Must be willing to engage via the Upwork platform.

Important Notes:

• Independent Contractor Role: This engagement does not create an employer-employee relationship. Individual independent contractors are responsible for their own taxes, insurance, and benefits.
• Billing & Tracking: All time/work is logged and paid via Upwork
• Hardware: Individual independent contractors use their own equipment
• Work Hours: Flexible schedule based on agreed-upon deliverables and timelines