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You will lead and scale paid marketing campaigns across multiple international markets and corridors. You are responsible for the entire campaign lifecycle, including strategy, creative briefing, budget management, and performance reporting to meet cost-per-KYC targets.
We are seeking a Growth Manager, Paid Acquisition, to lead and scale Grey’s paid marketing across West Africa, MENA, the United Kingdom, and the NRI corridor.
You will be a hands-on campaign operator with a strong track record of driving cost-efficient KYC completions across Meta, TikTok, Google Ads, X Ads, and Apple Search Ads. In this role, you will work closely with Growth, Data, Engineering, and CRM teams to build, optimize, and expand Grey’s paid acquisition across multiple markets and corridors.
You’ll own every stage of the campaign lifecycle, from strategy and architecture to creative briefing, audience segmentation, budget allocation, and performance reporting, ensuring user acquisition remains at or below cost-per-KYC targets.
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