Growth Lead

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Growth Lead
Seniority Level: Lead
Type: Manager
Languages: English (main) / Portuguese & Spanish. Italian a plus.
Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude
Location: Remote (Europe)
Compensation:

• Base Salary: €58,500 – €66,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Permanent

💥 Your Impact

We've reached a stage where incremental optimisation alone is no longer enough to unlock the next phase of growth.

This role exists to systematically explore, validate, and scale unconventional growth opportunities across acquisition, distribution, and demand generation.

You'll operate as a high-leverage growth explorer: combining experimentation, creativity, data, AI, and GTM thinking to uncover asymmetric opportunities that can meaningfully accelerate Coverflex's growth trajectory.

You’ll know you’re successful when, after 90 days, you’ve:

• Started generating net new revenue acquisition contribution

• Built a consistent flow of SQLs or Qualified Signups

How we’ll measure success:

• Main KPI 1: Net new revenue acquisition contribution

• Main KPI 2: Acquisition — SQLs or Qualified Signups

• Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those

• Main KPI 4: Innovative experiments (alpha experiments)

⚡ Reality Check - What Makes This Role Hard

Let's be real — here's what makes this role challenging:

• You need to constantly look at what's new in the market and identify how to test ideas quickly to uncover opportunities others aren't seeing

• Breakthrough growth comes from exploration and iteration, which means you'll need to be comfortable running experiments that may fail

• This requires curiosity, strong execution, and a fast learning pace — all at the same time

👤 You

Must-haves

• 6+ years in performance or growth roles

• Proven experience with paid acquisition channels, lifecycle marketing, and referral programs

• Technical proficiency to build and manage workflows in HubSpot and automation tools (N8N, Make, or similar)

• Solid understanding of B2B growth dynamics across the full funnel

• Constantly on the lookout for first-mover advantages — new channels, tactics, hacks, and growth opportunities

• Strong business ownership mindset: able to define strategy, implement initiatives, and analyse performance metrics

Nice-to-have

• Experience with B2B sales motion and collaborating with sales teams to improve acquisition-to-conversion rates

• Familiarity with AI-powered growth tools and workflows

• Detail-oriented approach to data and experimentation

🧬 Your DNA

• Deeply curious: you constantly question how things could be done differently, faster, or more effectively

• Proactive by default: you don't wait for instructions or predefined playbooks — you bring ideas and test hypotheses

• Creative and analytical: you think boldly and unconventionally while maintaining a strong focus on measurement and business impact

• Comfortable with ambiguity: you move quickly and run experiments that may fail, because you know breakthrough growth comes from exploration

• Execution-driven: you know your impact today, your plan for tomorrow, and your targets at any given moment

You’ll probably find this frustrating if…

• You're only comfortable optimising existing channels rather than discovering new ones

• You need constant direction or validation before taking action

• You think in terms of campaigns rather than experiments and systems

• You're uncomfortable with uncertainty or incremental by default

👥 Manager & Team

Meet Your Manager

Hiring Manager: Pedro Costa — Global Head of Growth
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/pedrocosta18/

Profile Snapshot:

• Energy: Focused, driven by results and continuous learning

• Communication: Direct and efficient, mostly through Slack and quick huddles

• Feedback Style: Honest and straightforward

How to work with me - in the Manager's own words:

I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I'm here to support and challenge you. As a manager, my question will always be: "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~3–4 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice +  short answers.
Accessibility: prefer a call? Tell us - we’ll swap for a short chat.

3. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

4. People Interview - Allow us to know you! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

5. Case study - Let's peak into this role's challenges • 60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

6. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.