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Eneba

Growth Communications Manager

Posted 2 hours ago
€44400 - €67200 per year
5-10 years experience
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AI Summary

The Growth Communications Manager will own the strategy across PR, lifecycle marketing, and on-site campaigns to drive brand trust and revenue growth. They will lead a high-performing team to create ambitious, data-driven campaigns while integrating AI into marketing workflows.

About Your Team
At Eneba, we’re building a global gaming ecosystem, with our marketplace at its core. As we grow, we have an opportunity to make Eneba a stronger, more recognisable choice for gamers - through campaigns that earn attention, build trust and give people a reason to buy and return.

We’re looking for an experienced marketing leader to own that connection across PR, lifecycle marketing and on-site campaigns. You’ll lead specialists who know their channels, bring a clear creative direction and work with teams across the business to turn ambitious ideas into campaigns with measurable impact.

There’s a strong foundation to build on and room to shape what comes next. You’ll have ownership of the strategy while staying close to the work: developing concepts, challenging creative decisions and using customer insights to choose where to invest. We’re looking for someone who has delivered through a team and still enjoys getting into the details that make a campaign work.

Responsibilities

  • Own the strategy across PR, lifecycle marketing and on-site campaigns, setting clear priorities that connect brand trust, customer engagement and revenue growth.

  • Create and lead ambitious campaigns, bringing original concepts and turning them into experiences that work across channels, from first impression to purchase.

  • Build the business case for your ideas, defining the audience, expected impact, budget, resources and measures of success.

  • Find growth opportunities in customer behaviour, using funnel data and audience insights to improve conversion, encourage repeat purchases and bring customers back.

  • Stay hands-on with the creative work, shaping briefs, sharpening messages and challenging copy and visuals to make every campaign stronger.

  • Build and lead a high-performing team, challenging senior specialists to raise the bar and take their channels further, while developing junior talent into confident, independent owners of their work.

  • Bring teams together around a shared campaign direction, aligning plans with Product, Performance Marketing, Influencers, Partnerships and other key teams.

  • Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen Eneba’s reputation.

  • Build AI into how the team works, improving research, creative development and testing while maintaining a high standard for published work.

  • Balance bigger creative bets with ongoing experiments, using results to decide what to scale, improve or stop.

Requirements

  • A track record of turning original ideas into successful campaigns, with clear examples of concepts you developed, decisions you owned and business results you delivered - backed by data, a clear case for investment and forecasts you measured actual performance against.

  • Experience building and leading marketing teams, challenging senior specialists, developing junior talent and holding people accountable for results.

  • Strong creative and commercial judgement, with the ability to recognise a promising idea, make the case for investment and decide what to prioritise.

  • A hands on approach to leadership, staying close enough to the work to sharpen a concept, improve a brief or investigate why a campaign underperformed.

  • Experience connecting multiple marketing channels around a shared campaign, audience and business goal.

  • Confidence working with customer insights and performance data, using customer journeys, segmentation and experiments to improve conversion and repeat purchases.

  • A solid understanding of CRM and lifecycle marketing and how they contribute to customer engagement, retention and revenue.

  • An understanding of PR and earned media, and how to work with specialists to build trust and tell stories people care about. Direct PR experience is welcome but not essential.

  • Practical experience using AI in marketing workflows, with examples of how it improved research, creative development, testing or team productivity.

  • Strong English communication skills, with the ability to give clear feedback, make a convincing case and align people across teams.

 

What it’s like to work at Eneba

  • Opportunity to join our Employee Stock Options program.

  • Opportunity to help scale unique products.

  • Various bonus systems: performance based, referral, additional paid leave, personal learning budget.

  • Paid volunteering opportunities.

  • Work location of your choice: office, remote, opportunity to work and travel.

  • Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.

 

Please attach CV's in English.

To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice

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