Graphic Designer (Freelancer)

The Graphic Designer is responsible for transforming ideas into visually compelling assets that drive engagement and elevate the learning and enablement projects Quadmark delivers for our clients. You bring strong craft, speed, and precision — ensuring every output is on-brand, high quality, and production-ready.

Design Delivery & Production

• Design and execute across a range of formats, including (but not limited to):
  • Slide decks (Google Slides)
  • Digital and print layouts
  • Web stories, emailers, microsites
  • E-learning visual assets (including Storyline-style layouts/games where relevant)
  • UI elements, diagrams, and information design assets
• Turn early direction into strong visual concepts, then iterate quickly into polished final designs.
• Build storyboards, user flows, and UI mock-ups to support learning journeys and digital experiences.
• Prepare final assets in the required formats (e.g., Slides, PDFs, packaged folders, print-ready files), following clear file hygiene and naming conventions.

Brand Alignment & Visual Consistency

• Apply client brand guidelines with precision (typography, colour, layout rules, iconography, imagery style).
• Maintain consistent visual language across multiple assets and modules — ensuring a coherent “system”, not one-off designs.
• Translate abstract or complex content into clear, readable, learner-friendly visuals (e.g., diagrams, frameworks, tables, timelines).
• Spot and correct inconsistencies early (spacing, alignment, hierarchy, repeated components) — sweating the details that protect quality.

Asset Creation, Sourcing & Pre-production

• Source and prepare visual assets from appropriate repositories and libraries (client repositories, stock libraries, internal resources).
• Compose and edit digital images as needed (cropping, light retouching, optimisation for web/slide).
• Source, convert, and package icons into usable formats (especially for Google Slides and LMS-ready usage).
• Ensure assets are correctly licensed and suitable for the context (and flag risk early if unclear).

Collaboration & Handover for Build/Implementation

• Collaborate effectively with the project POC and cross-functional partners (content, learning, dev, video).
• Prepare and hand off assets cleanly for downstream implementation, including:
  • Clear file structures
  • Export settings appropriate to the channel (web, video, print)
  • Notes on usage, states, or interactions where relevant
• Support smooth implementation by anticipating what developers/builders need (e.g., consistent component states, scalable layouts, clear specs).

Feedback Integration & Quality Control

• Receive and incorporate feedback constructively and efficiently — balancing speed with quality.
• Run pre-submission checks to ensure:
  • Brand compliance
  • Layout consistency and hierarchy
  • Pixel-level alignment and spacing
  • Correct sizing/resolution/exports
  • No missing links, broken elements, or clipped content
• Take ownership of the final polish: you’re the last line of defence before work goes to client review.

Co-working with AI (required)

You should be proficient and confident using AI tools as part of your design workflow — for faster ideation and refinement, without compromising craft or judgement.

• Use AI for concept generation, creative exploration, rapid visual iteration, and copy/visual pairing.
• Validate and refine AI outputs to ensure they’re on-brand, high quality, and ethically/legally usable.
• Use AI to accelerate, not dilute: you remain accountable for the final standard.

Requirements

Must Have

• Proven experience designing for learning, enablement, or communication contexts (presentation, digital, web, e-learning).
• Strong visual design fundamentals: hierarchy, composition, typography, and information design.
• High attention to detail — consistent, “pixel-perfect” standards in every deliverable.
• Fluency with relevant tools:
  • Adobe Creative Suite
  • Google Workspace (especially Google Slides)
• Confidence preparing production-ready files and working within established brand systems.
• Comfort collaborating in fast-moving teams with feedback loops and quick iteration.
  

Nice to Have

• Experience designing interactive learning assets (e.g., Storyline layouts, UI states, simple game-like interactions).
• Understanding of print production processes (bleed, CMYK, file setup) and how to prepare print-ready artwork.
• Basic familiarity with web or LMS constraints (e.g., aspect ratios, file sizes, readability on different screens).
  

Ways of Working (what will help you thrive)

• Fast and thoughtful: you move quickly without sacrificing craft.
• System-minded: you design reusable components and patterns, not one-offs.
• Quality-driven: you notice what others miss and raise the bar through polish.
• Clear communicator: you ask the right questions early and flag risks with solutions.