Graphic Designer

About Efficient Living Group

Efficient Living Group is a growing ecommerce company with brands including Lifely, Little Lifely, and Cushie Home. We create products and customer experiences for modern homes and families across several markets.

Role overview

We are looking for a commercially minded Graphic Designer to create high-quality visual work across paid social, websites, email, organic content and product & campaign launches. You will turn briefs into clear, attractive, on-brand designs that help customers understand products, campaigns and take action.

This is not only a production role. We want someone who can contribute ideas, understand the purpose of marketing campaign, and improve creative through feedback and performance learning.

Requirements

What success looks like

• Produce engaging, on-brand content across multiple brands and channels.
• Create high converting static content and variations for acquisition, retention, and product & campaign launches.
• Mastering AI tools to generate high quality content with minimum AI slops.
• Improve customer journey through website design and CRO work with on brand conversion-focused design.
• Deliver accurate work on time with high adaptability to contingencies.

1. Static creative and campaign design

• Deliver high quality ads, campaign key visuals, organic posts, product graphics, and promotional assets on time.
• Work closely with Creative and Performance Marketing team to deliver high converting ads measure by ROAS and engagement
• Replicate winning ads across other brands and channel

2. Website, email, and CRO design

• Create website banners, landing-page sections, email graphics, product visuals, and campaign modules.
• Support CRO tests with stronger layouts, hierarchy, calls to action, and product communication.
• Design for mobile readability, accessibility, and customer confidence.

3. Brand and visual quality

• Protect each brand’s visual identity across typography, colour, spacing, imagery, and tone.
• Bring strong judgement to image selection, product presentation, and visual storytelling.
• Reduce AI slops to maintain accuracy for furniture, home, family, and lifestyle products.

4. Briefs, delivery, and collaboration

• Understand briefs and ask clear questions when information is missing.
• Plan work across deadlines and flag risks early.
• Take ownership of smaller projects from concept through delivery.
• Give progress updates to Mansell and the wider marketing team.
• Work closely with creative, copy, ecommerce, performance marketing, brand teams, and external partners.
• Explain design decisions and respond professionally to feedback.

5. QA, file management, and improvement

• Check spelling, price, layout, product accuracy, links, sizing, and export quality.
• Maintain clean editable files and clear version names highly adaptable to contingencies.
• Review creative performance and use learnings to improve future work.
• Keep up with AI design, ecommerce, and social creative trends.

Required experience and skills

• Minimum 2 years of commercial graphic or digital design experience.
• Portfolio showing paid social, ecommerce, campaign, branding, or digital work.
• Strong Photoshop, Illustrator, Figma, Canva, or equivalent skills.
• Strong typography, layout, composition, colour, and visual hierarchy.
• Ability to create clear variations from a single brief.
• Understanding of social, website, email, and digital advertising formats.
• Good attention to detail, time management, and communication.
• Willingness to learn and accept direct feedback.

A design degree is useful but is not required when the portfolio and practical ability are strong.

Highly regarded / nice to have

• UI or UX experience.
• Landing-page or CRO design experience.
• Email design experience.
• Motion or short-form video experience.
• Furniture, home, family, lifestyle, or ecommerce experience.
• AI-assisted creative tools.

Tools and platforms

Photoshop, Illustrator, Figma, Canva, Higgsfield or other relevant tools.

What we are looking for

• Commercially aware and able to connect design choices to customer action.
• Creative, but disciplined about briefs, accuracy, and deadlines.
• Detail-oriented and proactive when a brief or project is at risk.
• Comfortable across several brands and channels.
• Collaborative, organised, and open to feedback.
• Interested in improving creative quality and production speed.

Example projects this role may own

• Paid-social static batch for a product or offer.
• Campaign key visual adapted across ads, email, website, and organic social.
• Landing-page hero and supporting sections.
• Product comparison or education graphic.
• CRO design test.
• Email layout or reusable design system.

Interview focus areas

• Turning a brief into useful design directions.
• Protecting brand consistency across formats.
• Designing for mobile and fast customer understanding.
• Responding to critical feedback.
• Organising files and competing deadlines.
• Using performance feedback to improve creative.
• One portfolio project from brief through result.

Practical assessment

Create one static paid-social concept and one landing-page or email adaptation from the same brief.

Proposed first 90-day goals

• Deliver a dependable flow of quality assets across paid ads, websites, email, organic content, and CRO.
• Produce at least 24 approved, useful design outputs, subject to agreed brief volume.
• Support at least 24 CRO or design tests where suitable opportunities exist.
• Meet agreed deadlines and quality checks consistently.

AI and the way we work

Lifely is pioneering the practical use of AI-generated content in marketing. We are not using AI as a novelty. We use it to help the team create, test, learn, and improve real marketing work across our brands.

We expect you to be passionate about learning, curious about new tools, and able to learn quickly. You will learn how to use AI tools in practical creative workflows, while applying strong human judgement to quality, accuracy, brand fit, product truth, and customer impact.

• Explore new AI tools and learn how they can improve creative production.
• Turn AI outputs into useful marketing assets, not unfinished experiments.
• Check every AI-assisted output for product accuracy, claims, copy, brand rules, and quality.
• Share useful methods and learnings with the wider creative team.
• Keep improving your creative judgement as the tools change.