Google Channel Lead (Remote)

About the team

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

We're looking for a Google Channel Lead to build and scale Google into a real growth engine for our new and emerging brands at Kilo. Today Google is underused relative to its potential - your mission is to turn it into a primary acquisition channel alongside Meta.

This is a build role, not a maintenance one. Google is a tech-heavy channel: winning means making the algorithms, signals, and measurement work for us - not just running campaigns. You'll own the channel end-to-end across multiple brands, set the technical and strategic foundations, push spend up the funnel into Demand Gen, PMax, and YouTube, and build and lead the team that delivers it. You'll start with a small team (currently two) and grow it as the channel scales, with a path to shape Google across the wider Kilo group.

Get ready to

• Build and scale the Google channel across a portfolio of new and emerging brands - own the strategy and roadmap from tracking foundations through to demand-gen scaling, and drive the channel toward becoming a primary acquisition source.

• Lead, hire, and grow the team. Manage and mentor your specialists (starting at two), build out the team as the channel grows, set standards, share best practices, and own performance.

• Set the channel's measurement requirements and partner with our tracking team. Define what Google needs to perform - the conversions, signals, and account structure - and work closely with the tech team's tracking experts, who own the technical build (server-side tagging / Google Tag Gateway, offline conversion uploads, consent management, Ads Data Hub). You make sure the setup feeds the algorithms what they need.

• Move spend up the funnel. Scale Demand Gen, PMax, and YouTube as genuine performance channels with ROAS and incrementality discipline, while keeping Search as a reliable baseline.

• Partner with brand CEOs, Marketing Managers, Creative Leads, and Tech Developers to design scalable, high-performing account structures that convert through Google.

• Own the Google partner relationship. Represent Kilo with our platform partner - extract best practice, early access and innovation, pursue co-funding/support, and drive adoption of what matters across the group based on business impact.

• Stay hands-on for high-stakes technical and strategic problem solving when it counts.

We expect you to

• Have a proven track record building and scaling Google as a major acquisition channel (not just operating it), with depth across Search and Demand Gen / PMax / YouTube.

• Bring deep technical fluency in how Google actually works - bidding, signals, attribution - enough to define measurement requirements and collaborate effectively with a dedicated tracking team that owns the technical implementation (server-side / Google Tag Gateway, offline conversions, consent, Ads Data Hub).

• Be a strong people manager - you've built, hired into, and led performance teams, and you raise the level of the people around you (2+ years of people management).

• Have 6+ years in performance/growth marketing with deep, current Google expertise.

• Have e-commerce / DTC demand-generation experience and understand how to scale acquisition for subscription and e-commerce business models.

• Be able to drive complex initiatives to a successful conclusion and manage stakeholders across functions and seniority levels.

• Be comfortable navigating ambiguity and driving change in a matrixed, portfolio-style organisation.

• Be data-literate: fluent in attribution models, campaign analytics, and incrementality testing.

Nice to have

Experience in health & wellness B2C; working knowledge of additional channels (Meta, AppLovin).

Salary

Gross salary range is 5500 - 7000 EUR/month.

Location

Headquarters in Vilnius or Remote from Europe.

For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in other locations, onsite, hybrid, or remote options are available depending on the role.

Speaking of perks:

Own your wellness
Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.

Boost your daily life
Every breakthrough needs a spark, and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.

Shape your growth path
Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.

Drive global impact
This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.

*additional conditions apply based on your residence location.