Google Ads Strategist (Contractor)

The Google Ads Strategist (Contractor) will provide specialized digital marketing services to Balsam International on a project basis. This role will manage digital marketing initiatives across Pay-per-Click (PPC) including YouTube, Google, and Bing Ads, and will report directly to the Digital Acquisition Manager.

Scope of Work:

Campaign Planning, Execution, & Optimization

• Develop and present campaign plans aligned with agreed project goals and brand objectives
• Execute and manage campaigns in our PPC account, manage our creatives and conduct promotional changes aligned to our sale calendar
• Monitor campaign performance against spend, revenue, and brand/company KPIs
• Conduct ongoing optimizations to maintain performance targets
• Build and implement channel roadmaps and account initiative tests as scoped
• Report on digital acquisition metrics including customer acquisition cost (CAC), new customer acquisition & incrementality lift.

Accounts Auditing &  Monitoring

• Conduct scheduled account audits and provide written audit reports
• Monitor accounts to confirm campaigns are running as planned
• Liaise with vendors and agencies for monitoring and optimization activities within scope
• Assist with ad hoc invoice audits and media cost allocations as requested    

Integrated Planning & Cross-Functional Collaboration

• Develop channel initiatives to support integrated planning goals and present recommendations to client stakeholders
• Apply customer insights to channel campaign strategies
• Coordinate with cross-functional counterparts on relevant initiatives
• Monitor and report on cross-functional initiative progress
• Support localization needs as required (e.g., coordination with localization teams)
• Assist with tag implementation and audits for new tools or platforms (e.g., SA360) as scoped

Performance Analysis & Reporting

• Deliver regular performance analysis reports (cadence to be agreed upon project initiation)
• Prepare and present business review materials including weekly/bi-weekly performance summaries
• Produce season wrap-up analyses and ad hoc deliverables as specified
• Flag performance concerns and recommend actionable next steps
• Monitor and summarize competitive landscape and relevant industry trends
• Provide heightened monitoring and real-time reporting during peak/holiday seasons as scoped

Finance & Budget Management

• Manage campaign spend in alignment with agreed profitability and KPI goals
• Maintain and update budget tracking files (Expense Metric, Invoice Tracker, Budgeting files) with accurate data
• Build revenue projections for assigned channels and implement updates as needed
• Deliver budget allocation recommendations and digital media mix strategies
• Provide real-time spend and revenue pacing reports during peak season as scoped

Additional Project Deliverables

Other deliverables may be added as agreed upon

Requirements:

• Minimum 2 years of hands-on experience in Digital Acquisition or Digital Marketing
• Highly proficient in MS Excel (complex models, formulas, pivot tables)
• Strong working knowledge of Google Ads, Facebook/Meta Ads, Google Analytics, and DSPs
• Experience with AI tools, tracking, and attribution platforms preferred
• Strong problem-solving and analytical skills; detail-oriented
• Clear written and verbal communication skills in English
• Ability to work independently and manage deliverables to agreed timelines
• Adaptable and willing to learn new tools quickly

Status:

• Contractual, home-based role requiring 8 hours/day, 5 days/week.
• No employee benefits due to contractual nature. Paid overtime may be required.
• Contract duration: 10 months (may be shortened or extended depending on business needs).

Hourly Rate: USD 6.50 hourly (Non-negotiable)