Google Ads App Growth Manager

This is a remote position.

Role Summary

We are hiring a Google Ads App Growth Manager to scale our mobile app (Thermer) through data-driven campaigns focused on high-quality users, not just installs.

This is a growth role, not just ad operations.

Role Type: Freelancer / Part-time / Contract

Key Responsibilities

·  Manage and optimize campaigns on Google Ads (App Campaigns)

·  Focus on post-install metrics (activation, retention, revenue)

·  Run 2–4 experiments per week (creatives, audiences, bidding)

·  Scale budget while maintaining low CPI + high quality users

·  Develop and test benefit-driven creatives

·  Use AI tools for faster execution and insights

·  Collaborate with or hire designers (via Fiverr / Upwork)

·  Understand app, user journey, and personas deeply

·  Submit weekly reports with insights and next actions

 Success Metrics (KPIs)

·  CPI → Stable or decreasing

·  Activation → Increasing

·  Retention (D7/D30) → Increasing

·  Experiments/week → 2–4

·  Data-driven decisions → 100%

What We Expect

·       Experience with Google Ads (App Campaigns preferred)

·       Strong analytical and experimentation mindset

·       Ability to derive insights from data

·       Data-driven thinking

·       Ownership and accountability

Not a Fit If

• You focus only on installs
  
• You don’t use data to make decisions
  
• You avoid experimentation
  

Final Note

If you enjoy scaling apps through experiments, data, and real impact—this role is for you.