Go-To-Market (GTM) Specialist
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AI Summary
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Job Title
Go-To-Market (GTM) Specialist
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We’re hiring a hands-on GTM Specialist to help generate pipeline through inbound, outbound, and content-driven campaigns. This is an execution-first role focused on building, testing, and iterating across multiple channels to identify what drives qualified leads and scalable growth.
You will work closely with sales and marketing to experiment with GTM strategies, optimize campaigns, and turn successful experiments into repeatable growth channels.
Key Responsibilities
Execute inbound campaigns across SEO, content marketing, social media, and earned media
Run outbound outreach through cold email, LinkedIn messaging, and light cold calling
Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities
Track campaign performance and optimize strategies to generate qualified pipeline
Test and iterate on messaging, targeting, and channels to improve lead generation
Collaborate closely with Sales and Marketing teams to refine GTM messaging and targeting
Required Qualifications
1–4 years of experience in growth, demand generation, or lead generation roles
Experience with inbound or outbound lead generation campaigns
Familiarity with tools such as HubSpot, Apollo, Outreach, or Salesloft
Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies — non-negotiable
Strong execution mindset with the ability to run experiments and iterate quickly
Comfortable working in a fast-paced, performance-driven environment
Preferred Qualifications
Experience running multi-channel growth experiments
Familiarity with SEO, content distribution, or social growth strategies
Experience generating pipeline for B2B SaaS or tech products
Exposure to data-driven marketing or performance tracking
Tools & Technology
HubSpot, Apollo, Outreach, Salesloft (or similar)
LinkedIn, X/Twitter, Reddit, community platforms
Google Analytics, spreadsheets, marketing dashboards
Content and campaign management tools
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