General Virtual Assistant (Outreach & Admin)

Looking for: General Virtual Assistant (Outreach & Admin)

Role Overview:

We are seeking a proactive, organized, and business-minded Virtual Assistant to support a professional speaker, trainer, consultant, and educator based in Maryland, USA. This role will serve as a strategic partner in managing sales and business development activities, helping generate new opportunities, nurture client relationships, coordinate follow-ups, and maintain operational structure.

The ideal candidate is confident in client-facing communication, comfortable promoting professional services, highly organized, and capable of balancing diplomacy with firm business follow-through. This person will help ensure opportunities move forward efficiently while allowing the business owner to focus on speaking engagements, training, content development, and client delivery.

Scope of Work:

Sales & Lead Generation

• Research and identify potential speaking, training, consulting, and workshop opportunities.
  
• Build and maintain prospect databases.
  
• Conduct outreach through LinkedIn, email, and other appropriate channels.
  
• Initiate conversations with prospective clients and event organizers.
  
• Follow up consistently with leads and prospects.
  
• Track lead status and maintain accurate records of outreach activities.
  

Client & Relationship Management

• Manage ongoing communication with prospects and clients.
  
• Schedule meetings, discovery calls, and follow-up discussions.
  
• Act as a professional liaison on behalf of the business owner when appropriate.
  
• Help position and promote the business owner's expertise and services.
  
• Maintain relationships with existing clients and referral partners.
  

Administrative & Business Operations Support

• Manage calendar coordination and scheduling.
  
• Assist with proposal follow-ups and client communications.
  
• Support invoicing and payment follow-up activities.
  
• Monitor pending opportunities and ensure timely responses.
  
• Help establish and maintain organizational systems and workflows.
  
• Keep project documents, notes, and records organized.
  

Accountability & Executive Support

• Provide structure and organization to ongoing business activities.
  
• Help prioritize tasks and opportunities.
  
• Keep sales opportunities moving forward through consistent follow-up.
  
• Serve as a professional "business-side" partner who can communicate confidently, firmly, and tactfully when required.
  

Success Metrics, successful performance in this role may include:

• Consistent generation of qualified leads and opportunities
  
• Improved follow-up and client response rates
  
• Increased speaking and consulting bookings
  
• Efficient management of client communications
  
• Strong organization of business systems and workflows
  
• Reliable support that enables the business owner to focus on high-value activities
  

Ideal Candidate Profile, we are looking for someone who is:

• Highly organized and detail-oriented.
  
• Proactive and self-directed.
  
• Professional and confident in client communications.
  
• Comfortable with sales conversations and follow-up activities.
  
• Not afraid to ask for commitments, decisions, or payments when appropriate.
  
• Diplomatic, firm, and relationship-focused.
  
• Strong in executive functioning, planning, and process management.
  
• Able to bring structure and accountability to a creative and fast-moving business environment.
  
• Comfortable working independently while collaborating closely with the business owner.
  

Qualifications:

• Required:
  
• Previous experience as a Virtual Assistant, Executive Assistant, Sales Assistant, or Business Development Assistant.
  
• Strong written and verbal English communication skills.
  
• Experience with lead generation and prospect research
  
• Experience with client acquisition and relationship management..
  
• Experience managing calendars, client communications, and follow-ups.
  
• Strong organizational and time management skills.
  
• Ability to work with minimal supervision.
  
• Preferred:
  
• Experience supporting speakers, trainers, coaches, consultants, or professional service businesses.
  
• Familiarity with event-related outreach and speaking engagements.
  
• Experience handling invoicing and accounts receivable follow-up.
  

Tools & Systems, Experience with the following is preferred:

• Google Workspace (Gmail, Google Calendar, Google Drive)
  
• LinkedIn
  
• Notion
  
• CRM or lead-tracking systems (preferred but not required)
  
• Microsoft Office Suite (optional)
  
• Candidates with recommendations for improved systems and workflows are encouraged to share them.
  

Shifts & Hours:

• Starting with a minimum of 10 hours per week; semi-flexible shift
  
• Preferred availability for occasional overlap with U.S. Eastern Time (EST) business hours
  
• Ability to handle time-sensitive follow-ups when needed
  
• Opportunity to increase hours as business growth and workload expand
  

Target Start Date:

• Flexible; hiring will prioritize finding the right long-term fit rather than filling the role urgently
  
• Ideal onboarding period: Summer 2026
  
• Goal is to build momentum and establish systems ahead of the busy Fall speaking season