Freelance Paid Media Buyer (Meta & TikTok), Financial Education | Remote, South Africa-based

This is a remote position.

Location: Remote, South Africa-based

• Monthly retainer: R4,350-R6,960 per month for 20-30 hours
  
• Per-launch project fee: R5,220-R8,700 per campaign launch
  

We are open to higher quotes from senior candidates with a proven compliance track record in financial education.

Payment terms

• 50% deposit upfront on engagement, 50% on campaign launch
  
• Invoices paid within 7 days of the invoice date
  

Scope of work (all included in your fee)

• Build, launch and manage lead-gen campaigns targeting South African audiences.
  
• Landing page builds in Systeme.io, WordPress or a similar builder, or direct-to-WhatsApp/email flows.
  
• Pixel and conversion tracking. Base setup will be completed within 7 days of onboarding, and you will optimise events from there.
  
• Compliance advice on ad copy, targeting and conversion layout.
  
• Cost-per-lead monitoring and optimisation. Targets will be set together after initial testing.
  
• Weekly summary reports by email to our administrative team.
  

What we provide

• Finished video and graphic creatives
  
• Ad copy, offer details and brand media
  
• Verified Meta and TikTok ad accounts
  
• Internal follow-up on all leads
  
• Approval of all creatives and copy before they go live
  

Financial education is a restricted ad category. All campaigns must follow Meta and TikTok policies, with no income guarantees and no promises of profit.

If an ad or account is flagged or restricted

• You will be paid for all setup and hours completed up to that point.
  
• If the restriction is through no fault of the media buyer, the retainer stays active for up to 30 days while compliance appeals or backup campaign setups are processed.
  
• After that, continued retainer payments depend on submitting appeals or adjusting the campaign setup to restore active running status.
  

Requirements

What you bring

• Proven Meta and TikTok lead-gen results, with case studies showing spend, leads and CPL
  
• Experience running ads for financial education or trading content, and navigating restricted-category policies
  
• Experience with landing pages and WhatsApp lead flows
  
• Based in South Africa