The specialist will manage and optimize Google Ads campaigns, including account audits, strategy definition, and performance monitoring. They are responsible for implementing conversion tracking and delivering actionable reports to improve client ROI.
About the Role
We are looking for an experienced Freelance Google Ads Specialist to manage and optimize digital acquisition campaigns for our clients, primarily SMEs and small businesses.
The role covers the entire Google Ads lifecycle, from account audits and strategy definition to campaign launch, management and continuous optimization, with a strong focus on performance, conversions and profitability.
Your Responsibilities
Google Ads Strategy & Audits
Audit existing Google Ads accounts and quickly identify optimization opportunities.
Define acquisition strategies based on each client's objectives, market and budget.
Structure accounts and campaigns to maximize efficiency and performance.
Identify the key levers to improve campaign results and profitability.
Campaign Creation & Management
Create, configure and manage Search, Display, Remarketing and Performance Max campaigns.
Conduct keyword research and analyze search intent.
Structure ad groups, audiences and targeting.
Write, test and optimize ads and creative assets.
Regularly analyze search terms and manage negative keywords.
Budget & Optimization
Define and optimize bidding strategies.
Manage budget allocation across campaigns.
Identify the best-performing campaigns, audiences, keywords and ads.
Implement tests and experiments to continuously improve results.
Adjust campaigns based on performance data and profitability objectives.
Tracking & Analytics
Implement, verify and optimize conversion tracking.
Use Google Analytics 4 and Google Tag Manager to measure campaign performance.
Ensure the accuracy and reliability of tracking and reporting data.
Understand and analyze attribution and conversion journey challenges.
Performance & ROI
Monitor key KPIs including impressions, CTR, CPC, conversion rate, CPA and ROAS.
Analyze campaign performance and translate data into concrete optimization actions.
Build clear reports focused on performance, conversions and ROI.
Provide actionable and prioritized recommendations for each client.
Stay up to date with Google Ads developments, new features and industry best practices.
Candidate Profile
Experience: Solid and demonstrable experience managing and optimizing Google Ads campaigns, ideally across multiple industries.
Google Ads: Excellent command of Search campaigns and Google bidding strategies, with good knowledge of Display, Remarketing and Performance Max.
Analytics & Tracking: Strong working knowledge of Google Analytics 4 and Google Tag Manager, as well as conversion tracking and attribution.
Digital Acquisition: Good understanding of lead generation and digital customer acquisition strategies.
Performance: Strong ROI and profitability mindset, going beyond basic visibility and traffic metrics.
Analytical Skills: Ability to interpret data and quickly translate insights into concrete optimization actions.
Organization: Excellent ability to manage multiple accounts and projects simultaneously, prioritize tasks and work independently.
Personal Skills: Autonomous, rigorous, proactive and comfortable providing strategic recommendations.
Track Record: The ability to present concrete examples of campaigns managed and results achieved will be highly valued.
Collaboration Details
Status: Freelance / Independent Contractor
Location: 100% Remote
Start Date: As soon as possible
Clients: Primarily SMEs and small businesses
Collaboration Model: Fixed-price projects or day-rate assignments depending on the project
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
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Marketing Manager
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