Freelance Creative Strategist: Performance & UGC Ads (m/f/d)

As Freelance Creative Strategist for Performance & UGC Ads, you deliver the concept  from the first idea to a crisp, ready-to-produce brief. Your hooks set the direction for every edit that follows.

Your impact is direct and measurable: you increase our testing volume (more well-thought-out concepts = more shots at Level-1 and Level-2 hits in our hit-rate framework), you lift our thumb-stop rate through strategically grounded, more varied hooks, and you actively counter the current ad fatigue on Meta.
You give our existing Creative Strategy team room to breathe by taking briefing volume off their plate, and your clear, actionable briefs shorten the feedback and production cycle with our video editors. On top, you help us launch TikTok Shop (US + DE) with native concepts that have real strategic depth.

Concepting

• You develop ad concepts with strong, varied hooks for performance/UGC ads (Meta + TikTok Shop).

Briefing

• You write the creative briefs (Notion) for our video editors - usually 1-3 (in some cases 4-5) script variants with hook + body per project. Around 3-5 briefs per week, trending upward.

Feedback

• You review finished edits and give concrete, actionable feedback via Frame (usually 2 feedback loops) before approval/upload.

• You create the final ad namings yourself following the Doonails naming table, and run the upload check on finished ads.

Performance analysis

• You evaluate running and completed ads (hit-rate framework, Klar attribution) to pull fresh learnings into new concepts.

Trend & competitor research

• You track formats, trends and competitor ads as input for new concepts.

Proactive input

• You bring your own strategic ideas to lift performance - not just working through orders.

• 💸 Competitive pay, tailored to your qualifications and experience

• 🤝 A true ownership role with a high degree of trust and room to shape things your way 

• 📈 Growth potential: take on responsibility and bring your ideas directly to the table