Freelance Creative Social Lead / Senior Creative
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AI Summary
The Creative Social Lead will own the creative direction for social projects, from initial concept and briefing to final sign-off. They will direct creators on tone and craft while ensuring all content aligns with brand guidelines and performs effectively across social platforms.
Freelance Creative Social Lead / Senior Creative
Department: Creative
Employment Type: Freelance
Location: Remote, UK
Description
Are you a social-first creative who knows what makes content perform, can lead creators and confidently shape the creative direction with clients?
Beautiful Destinations is a global travel marketing company built at the intersection of travel, the creator community and technology. We combine world-class creative storytelling with an AI-enabled content platform and over a decade of travel content data, and we partner with leading destinations and travel brands to create content that works across the full funnel and digital ecosystem, from sparking inspiration and discovery to driving consideration, action and conversion.
Behind our work is a community of 50M+ travellers and a network of 500+ world-class creators, filmmakers and storytellers across the globe.
Human creativity and authentic storytelling come first. Always. Technology is how we scale them.
WHAT YOU'LL DO:
- Own every creative call across the project, from reviewing location and shoot options for genuine content potential through to signing off the final creative and media plan.
- Concept social executions and hooks built to perform, not just look good, with a constant pulse on what's trending across TikTok, Reels and the wider social landscape.
- Translate the client's brand and social guidelines into a working playbook the whole team can use to make fast, on brand decisions.
- Direct creators on treatment, tone and craft, then hold the quality bar on everything that comes back.
- Lead sign off on briefing packs and creative lock ahead of production.
WHAT YOU'LL BRING:
- Strong experience leading social-first creative, from initial concept through to final delivery.
- A proven track record creating high-performing social concepts, formats and hooks across TikTok, Reels and emerging platforms.
- A strong understanding of social trends, platform behaviours and what makes audiences engage.
- Experience developing social creative playbooks and guidelines that turn brand strategy into actionable creative direction.
- Confidence briefing and directing creators, with a strong eye for tone, storytelling, craft and quality.
- Experience overseeing creative for shoots and productions, including locations, treatments, briefing packs and final creative sign-off.
- Strong creative judgement with the ability to give clear, constructive feedback and maintain a consistently high creative bar.
- Highly client-facing, with proven experience managing social retainers and creator-led productions, and the flexibility to work across US hours when required.
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