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AI Summary
Who are IDHL?
At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.
Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.
We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.
What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
About the Role
We're looking for a Freelance AV Manager to join our team on a flexible contract basis, supporting one of IDHL's largest clients across TV, video and audio activity.
This is an exciting opportunity for an experienced AV professional to play a key role in shaping strategy, guiding media recommendations and acting as a trusted advisor to clients. Working closely with our Client Services, Strategy and Analytics teams, you'll help deliver integrated AV campaigns spanning traditional broadcast channels and digital platforms including Linear TV, BVOD, CTV, online video and digital audio.
You'll also work alongside our AV Analyst, providing support and guidance where needed, helping to ensure best practice across planning, activation and performance analysis.
We're open to both hours and contract length. Whether you're looking for a few days per week or a more involved engagement over the coming months, we'd love to hear from you.
Immediate start available. Candidates can either be fully remote or hybrid working from our Leeds, Manchester or London offices.
Key Responsibilities:
Lead AV planning and recommendations across linear TV, BVOD, CTV, online video and digital audio campaigns
Act as a key client contact for AV activity, providing strategic guidance, campaign updates and performance insights
Collaborate with Client Services, Strategy, Analytics and Creative teams to align AV activity with wider campaign objectives
Develop audience-first media plans and investment strategies across traditional and digital AV channels
Work with media owners, broadcasters and platform partners to ensure effective campaign delivery and value for clients
Support campaign measurement and reporting, identifying opportunities for optimisation and growth
Provide guidance and support to our AV Analyst, helping develop AV best practice across the team
Stay up to date with developments across TV, streaming, CTV, digital audio and the wider media landscape
Essential:
Proven experience working within AV, TV, video or media planning and buying
Strong understanding of Linear TV, BVOD, CTV, online video and digital audio channels
Experience managing client relationships and presenting media recommendations to stakeholders.
Strong commercial awareness and ability to align AV activity to broader business objectives.
Excellent communication skills, with the ability to explain complex media concepts in a clear and engaging way
Experience developing media plans and translating campaign objectives into effective AV strategies
Confident analysing campaign performance and identifying opportunities for improvement
Strong organisational skills and ability to manage multiple priorities in a fast-paced environment
Understanding of industry metrics such as TVRs, CPMs, reach and frequency, VTR and ROAS
Desirable:
Experience working with DSPs such as StackAdapt
Knowledge of tools including BARB, Adalyser, TechEdge or similar planning and measurement platforms
Experience with attribution modelling, incrementality testing or cross-channel measurement
Understanding of how AV fits within a broader omnichannel marketing strategy
Experience across digital audio and/or cinema planning and buying
Previous experience coaching or supporting junior team members
Who This Role Suits
This role would suit an AV professional who enjoys balancing strategy, client relationships and media expertise.
You may currently be working as an AV Manager, Media Manager, AV Planner Buyer or AV Consultant and be looking for a flexible freelance opportunity where you can make an immediate impact. You'll be confident leading conversations with clients, comfortable building recommendations and excited about helping shape campaigns across both traditional and digital AV channels.
Most importantly, we're looking for someone who brings strong AV expertise, a collaborative approach and a passion for delivering great client outcomes.
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