Franchise Coach

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

Job Description:

Position Summary

The Franchise Coach is responsible for driving franchisee growth, profitability, and operational excellence across the USA Insulation franchise network. Serving as a trusted business advisor, this role works closely with franchise owners to improve business performance.

This role focuses on franchise business coaching, operational consulting, performance improvement,  sales training, sales process optimization, and sales team development. The Franchise Coach partners with franchisees from onboarding through ongoing business development, helping owners build sustainable, profitable businesses while maintaining alignment with brand standards and objectives.

Key Responsibilities

Franchise Business Coaching & Performance Management

• Serve as the primary business coach and trusted advisor to franchise owners.
• Analyze franchise financial statements, KPIs, operational metrics, and business trends to identify opportunities for growth and profitability.
• Collaborate with franchisees to develop annual business plans, growth strategies, and operational improvement initiatives.
• Hold franchisees accountable to performance goals through regular coaching sessions and progress reviews.
• Evaluate operational performance and recommend best practices to improve efficiency, customer satisfaction, employee productivity, and profitability.
• Support franchisees in managing labor, pricing, capacity planning, budgeting, customer retention, and local market development.
• Conduct business reviews and field visits to assess operational execution and provide hands-on coaching.
• Assist franchisees with problem-solving, decision-making, and implementation of strategic initiatives.
• Guide franchisees through onboarding, ramp-up, expansion opportunities, and ongoing business development.
• Reinforce compliance with franchise standards and operational requirements.
• Leverage financial data and benchmarking to help franchisees understand business performance and drive continuous improvement.
• Build strong relationships with franchisees and serve as their primary resource for business growth and operational excellence.
• Facilitate franchisee peer groups, advisory boards, and collaborative learning opportunities.
• Partner with marketing, operations, finance, and shared services teams to support franchisee success.

Sales Training & Development

• Develop and deliver sales training programs that support franchise growth objectives.
• Coach franchise owners and sales teams on lead conversion, in-home sales processes, closing techniques, financing options, pricing strategies, and customer experience.
• Create sales training materials, playbooks, presentations, and e-learning resources.
• Analyze sales performance metrics and identify opportunities to improve close rates and revenue generation.
• Support implementation and optimization of sales systems, tools, and technologies.
• Facilitate sales-focused workshops, webinars, and training sessions at regional meetings and annual conferences.
• Collaborate with franchisees to implement effective sales strategies aligned with market conditions and business goals.
• Work with vendor partners and sales-related service providers to support franchise sales performance.

Qualifications and Requirements:

• Proven Experience: A track record as a successful salesperson or an impactful Sales Trainer, preferably within the home services industry. Experience managing or training salespeople. 
• Sales Expertise: Knowledge of in-home sales processes in the following aspects of the sales process: inquiry to appointment engagement, in-home sales, one call close, overcoming objections, rehash/reviving unsold leads, prospecting, pricing and financing. 
• Coaching: Ability to deliver impactful in-person and online coaching and learning environments. Some travel, up to 25% of time, should be expected. 
• Systems: Familiarity with Microsoft Word, Excel, Outlook, PowerPoint and comfortable with learning new technologies. 
• Strong Organizational Skills: Excellent planning and time management capabilities. 
• Communication and Presentation: Outstanding verbal and written communication skills, along with the ability to present information effectively. 

Wage Range: $90,000 - $95,000

WORKING AT THRESHOLD BRANDS

This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America.

COMPANY CULTURE

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.