Fractional CMO — Turning Marketing Strategy into Measurable Growth (Remote)

Fractional CMO — Turning Marketing Strategy into Measurable Growth (Remote)
Company: How To MANAGE a Small Law Firm (HTM)
Location: 100% Remote (Must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA)
Department: Executive Leadership
Employment Type: Full-Time | W-2 Employee
Compensation: $110,000 Base Salary + Performance Compensation | $182,000+ On-Target Earnings

Please Read Before Applying

This role requires 12+ years of senior marketing leadership experience, including sustained, concurrent experience managing multiple client relationships at the same time — as a CMO, Fractional CMO, Outsourced CMO, Marketing Advisor, or in another multi-client marketing leadership environment — specifically advising small to mid-sized businesses (roughly $5M–$30M+ in revenue) as your primary, ongoing client relationships, not as a single project, referral, or side engagement, for a sustained period of your career.

✅ Have you personally managed 2+ SMB client relationships simultaneously, owning strategy and execution for each, for a period of a year or more? Keep reading.

❌ Background is primarily in-house at a single large enterprise or agency-side without direct SMB ownership advisory? This is a strategic CMO role, not a brand/agency execution role — likely not the right fit.

❌ Held the title "Fractional CMO" but it described a single interim engagement, a side consultancy alongside a full-time job, or agency ownership where you weren't the one personally advising clients? Also, likely not the right fit — this role depends on hands-on, concurrent, multi-client ownership.

❌ Career built mainly around big-budget corporate marketing, without sustained hands-on work coaching owners and building scalable systems for smaller organizations? Also, likely not the right fit — this role depends on that specific experience.

This is a U.S.-based position. Applicants must currently reside in one of the states listed above and be authorized to work in the U.S. without sponsorship. We're unable to consider candidates residing outside the U.S.

About the Role

At HTM, our CMOs help law firm owners build brands that attract clients, generate leads predictably, and grow with intention. You'll operate much like a CMO does for any single client — setting strategy, building systems, coaching teams, driving measurable ROI — but within a structured portfolio model, serving as the marketing partner to a portfolio of growing law firms.

This is a full-time W-2 executive position — not a 1099 consulting gig or independent fractional practice. HTM provides the clients, systems, and infrastructure so you can focus entirely on helping owners grow smarter.

No legal industry experience required — we'll teach you what you need to know about serving law firms (including relevant advertising/bar-compliance rules).

Why This Beats Running Your Own Practice

If you've built (or considered building) an independent fractional CMO practice, you know the tradeoff: the strategic work is rewarding, but finding clients and running your own back office eats into the work you actually want to do. At HTM, we remove that burden:

• No business development — we bring you a full portfolio; you never sell or chase your next engagement
• Predictable income + upside — guaranteed base plus performance compensation, not feast-or-famine
• Full benefits, real structure — medical/dental/vision (75% employer-paid), 401(k) match, unlimited PTO, and a built-in team
• Scale without the overhead — a portfolio of clients with systems and support staff already in place
• A fast-growing company behind you — Inc. 5000 Fastest-Growing Company every year since 2013

About HTM

How To MANAGE a Small Law Firm is the nation's leading provider of Fractional C-Suite services for solo and small law firms. Our clients don't need another agency — they need a marketing leader who helps them build a brand, a pipeline, and a system that scales.

What You'll Own

This is hands-on marketing leadership, not strategy-deck-and-disappear.

• Brand Strategy & Positioning — Define, refine, and elevate each firm's brand to drive recognition and trust
• Marketing Execution — Build high-performing campaigns, optimize digital and traditional channels, and implement scalable systems
• Performance & Metrics — Use KPIs and analytics to measure results, optimize campaigns, and guide decision-making
• Coaching & Advisory — Mentor owners and internal marketing teams to improve skills, process, and accountability
• Build trusted, long-term relationships with business owners

What You Bring

• 12+ years of senior marketing leadership experience, with a sustained track record specifically advising or leading marketing for small to mid-sized businesses ($5M–$30M+ revenue)
• Direct, concurrent experience managing multiple client relationships simultaneously (CMO, Fractional CMO, Outsourced CMO, Marketing Advisor, or similar) — not sequential, one-at-a-time engagements
• A track record advising or partnering directly with founders'/business owners of small to mid-sized companies
• Data-driven — proven ability to translate marketing analytics into actionable strategy
• Skilled at coaching and mentoring non-marketing executives and teams
• Comfortable with hands-on execution and implementing compliant, scalable workflows
• Bachelor's degree or equivalent professional leadership experience
• Ideal candidates also bring experience in service-based industries (law firms, agencies, consulting) and success helping organizations scale beyond founder dependence

Compensation & Benefits

• $110,000 base + performance compensation ($182,000+ on-target earnings)
• Medical, dental, vision (75% employer-paid); company-paid short- and long-term disability
• 401(k) with company match
• Unlimited PTO, plus a paid Thanksgiving-week shutdown and one additional mandatory paid week off
• EAP, pet insurance, legal insurance
• Professional and executive leadership development
• 100% remote

Apply Today

Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully — with a team, systems, and pipeline already built around you.