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At Centralize, we're building the GPS for navigating trust in complex deals — the relationship intelligence platform redefining CRM in the AI era. Webflow, Intercom, Brex, Cognition, LangChain, and Cresta use us to close their largest deals. We've grown 5x in the last year and accelerating.
We just raised a Series A led by NEA and we're about to bring Centralize to the world: a public launch, self-serve signup, and the start of an enterprise revenue category becoming a household name.
Centralize was founded by Rachit Kataria, a founding engineer on Facebook Shops who helped scale it to 250M MAUs, and Will Wang, who led the launch of Slack Huddles, the fastest-growing product in Slack's history.
Own positioning, messaging, and category narrative as Centralize evolves from an early product into a category-defining platform
Build the foundational GTM marketing engine as we scale from founder-led growth into a repeatable enterprise motion
Create core GTM assets including:
website copy
launch materials
customer stories
sales decks
product demos
one-pagers
outbound messaging
sales enablement collateral
Partner closely with founders, AEs, customers, and product teams to turn customer insights and product usage into repeatable GTM motions
Drive customer storytelling, webinars, dinners, field marketing initiatives, and community engagement programs
Own product launches and rollout coordination across product, engineering, sales, and customer success
4+ years of experience in product marketing, growth marketing, or founder-led GTM environments, ideally at a seed or Series A B2B SaaS startup
Strong storytelling instincts and the ability to turn messy customer conversations, technical workflows, and product insights into compelling narratives
Experience building positioning, messaging, launches, or GTM programs from 0 → 1
Portfolio of launches and assets that moved pipeline, win rate, deal speed, or customer adoption
Excited by AI-native workflows, modern revenue tooling, and the future of enterprise sales software
Comfortable operating with ambiguity, high autonomy, and fast iteration cycles
Wants to work directly with founders and customers while helping define a new category from the ground up
Joining right as we launch publicly and the category goes mainstream
Selling to revenue teams at Webflow, Intercom, Brex, Cognition, Cresta, and LangChain — with bottoms-up adoption that turns reps into champions
Backed by the people who built modern enterprise software. Our NEA partner was the President of Salesforce and New Relic. Salesforce Ventures led our Seed and doubled down on the A — the system of record is investing in the system of action sitting on top of it
Angels include Cal Henderson (Co-Founder, Slack), Noah Weiss (former CPO, Slack), Eleanor Dorfman (Head of Sales, Anthropic) and GTM leaders from Figma, Box, Dropbox, and Notion
You're a power user of what you sell. Your workflow is the proving ground. Your feedback moves the roadmap.
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