Founding Head of NIL & Athlete Partnerships – AI Sports Marketing Agency | Equity Partner

Co-Founder & Managing Partner Opportunity

• Equity Ownership: Up to 50% of the company

• Technology: Proprietary, patent AI & Computer Vision

• Compensation: Shared revenue and profits. Base Salary once funded.

• 12 months Valuation: $18.75M

• EXIT: Year 3 Co-Founder Equity Value: $5M at 25% ownership | $10M at 50% ownership

• Role: Remote - United States | Initially 20 Hours/Week | Entrepreneurial Partnership

This Isn't Just a Leadership Role. It's an Opportunity to Build Something You Own.

The college sports landscape is transforming, and Name, Image & Likeness (NIL) is creating new opportunities for athletes, brands, and the people connecting them.

At ReWire Sports Marketing, we're building a new kind of sports agency—one that combines the power of industry relationships, athlete representation, and brand partnerships with proprietary, patent-pending AI technology.

We're looking for a Founding Head of NIL & Athlete Partnerships to lead the development and growth of our NIL business.

This isn't about managing an existing department. It's about creating a commercially successful NIL practice within ReWire, with meaningful ownership, strategic influence, and participation in the value you help create.

The Opportunity: Build and Lead Our NIL Business

You'll work directly with ReWire's Founder & CEO to establish and scale a technology-enabled NIL business focused on U.S. collegiate athletics.

You'll have the opportunity to shape the business strategy, develop relationships with athletes and brands, negotiate sponsorship agreements, and build a sustainable revenue-generating operation.

The Founder & CEO brings technology, AI, product development, marketing, and business strategy expertise.

You bring the NIL industry knowledge, commercial relationships, dealmaking experience, and entrepreneurial drive to turn that foundation into a thriving business.

What You'll Build and Own

1. NIL Business Strategy & Leadership

• Lead ReWire's NIL business development and commercial growth strategy.

• Identify high-potential opportunities across collegiate sports and geographic markets.

• Establish the partnerships, processes, and commercial playbook needed to scale the business.

2. Athlete Recruitment & Representation

• Build relationships with college athletes, agents, athletic departments, and NIL ecosystem partners.

• Develop an athlete roster with strong commercial potential.

• Help athletes build their personal brands, increase their marketability, and monetize their NIL rights.

3. Brand Sponsorships & Revenue Generation

• Identify and cultivate relationships with brands, sponsors, agencies, and marketing decision-makers.

• Structure, negotiate, and close NIL endorsement, content, appearance, and sponsorship agreements.

• Develop recurring sponsorship relationships and long-term commercial partnerships.

• Build a measurable pipeline of opportunities that translates into agency revenue.

4. AI-Powered Athlete & Brand Intelligence

• Leverage ReWire's BrandPulse-powered athlete intelligence technology to identify commercial opportunities.

• Use athlete visibility, audience engagement, and brand affinity insights to improve athlete-to-brand matching.

• Bring data-backed sponsorship proposals to brands, replacing guesswork with measurable intelligence.

• Help position ReWire as a differentiated, technology-enabled alternative to traditional sports agencies.

5. Partnership Ecosystem & Growth

• Develop strategic relationships across the collegiate sports ecosystem.

• Build opportunities with universities, NIL organizations, athlete representatives, and commercial partners.

• Help establish scalable processes for athlete onboarding, sponsorship execution, and partnership management.

• Support compliant NIL agreements and processes consistent with applicable regulations.

Why ReWire Is Different

Traditional agencies sell access. ReWire combines access with intelligence.

Most emerging sports agencies begin with little more than a network and a business plan.

ReWire already brings a proprietary AI-powered technology foundation designed to transform how athlete commercial value is identified, evaluated, and communicated.

That means you'll have the opportunity to build a business around three powerful advantages:

• Relationships that create opportunities: Your network, industry credibility, and dealmaking experience.

• Technology that creates differentiation: AI-powered athlete discovery, visibility intelligence, audience insights, and brand alignment.

• A commercial model designed for growth: Athlete representation, sponsorship commissions, brand partnerships, and recurring commercial opportunities.

You won't be starting with a blank sheet of paper. You'll be helping commercialize an existing technological foundation.

Who We're Looking For

We're interested in speaking with experienced professionals such as:

• NIL agency executives, athlete representatives, and sports agents.

• College athletics professionals with strong NIL and commercial partnership experience.

• Sports sponsorship executives and brand partnership leaders.

• Entrepreneurial sports industry professionals who have built relationships, originated deals, and generated meaningful commercial revenue.

What matters most isn't your title. It's your ability to build relationships, create opportunities, negotiate agreements, and turn those relationships into revenue.

The ideal candidate brings an established network, strong commercial judgment, a track record of deal execution, and a genuine desire to build a business rather than simply hold a management position.

Experience navigating the collegiate NIL regulatory environment is highly valuable.

Ownership, Compensation & Long-Term Opportunity

This is a founding, entrepreneurial leadership opportunity—not a conventional salaried management role.

The opportunity includes:

• Potential equity ownership of up to 50% in ReWire, depending on the mutually agreed partnership structure.

• Revenue and profit participation tied to the business.

• Meaningful strategic and operational leadership within the NIL business.

• The opportunity to participate in the long-term enterprise value you help create.

• Direct collaboration with the Founder & CEO and access to ReWire's existing technology capabilities.

The role is initially structured around approximately 20 hours per week, with the opportunity to evolve alongside business growth.

There is no fixed salary at launch. Final equity, revenue-sharing, profit-sharing, vesting, and governance terms will be negotiated and documented.

What Success Looks Like

Your early priorities will include establishing ReWire's NIL go-to-market strategy, expanding its athlete and sponsor network, developing a qualified commercial pipeline, and securing initial sponsorship agreements.

Over time, success means building a recognizable and profitable NIL practice that creates meaningful opportunities for athletes, delivers measurable value to brands, and establishes ReWire as a differentiated player in collegiate sports marketing.

Ready to Build the Next Generation of NIL?

We're not looking for someone who simply wants another sports industry title.

We're looking for a builder, dealmaker, and entrepreneurial leader who sees the opportunity to create a business that combines real industry relationships with a new generation of sports intelligence technology.

If you've built athlete relationships, closed sponsorship deals, or helped create commercial opportunities in collegiate sports—and you've thought about building something of your own—we'd like to hear from you.

Let's build the future of NIL together.

ReWire Sports Marketing

https://rewiresports.agency/