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AI Summary
Lead regional marketing efforts across Canada and LATAM by developing integrated go-to-market plans aligned with sales priorities. Manage end-to-end execution of regional initiatives, including events, ABM plays, and partner marketing programs to drive pipeline growth.
Field Marketing Manager, Canada & LATAM:
Location: Toronto/ Ontario, Canada
Region covered: Canada & Latin America
About the Role
Varonis is seeking a strategic, results-driven Field Marketing Manager to lead regional marketing
efforts across Canada and LATAM. This role is built for an experienced B2B technology marketer who
understands how to align marketing programs with sales priorities to drive measurable growth.
You will partner closely with regional sales leadership and cross-functional marketing teams to build
and execute a regional go-to-market strategy that translates global initiatives into high-impact, in-
region programs. This role plays a critical part in how Varonis differentiates in the market and
accelerates pipeline and revenue across diverse and high-growth regions.
Success in this role is defined by pipeline contribution, ROI, and the ability to turn strategy into
execution that drives results.
What You’ll Do
Regional Strategy & Go-to-Market Execution
• Develop and execute integrated regional GTM plans aligned to corporate marketing
priorities, partner initiatives, and regional sales goals
• Translate global campaigns into localized, high-impact programs tailored to Canada and
LATAM markets
• Identify regional trends, whitespace, and growth opportunities through ongoing market
research and competitive analysis
Sales Alignment & Partnership
• Serve as the primary marketing partner to regional Sales Directors and AVPs
• Align marketing programs to territory plans and sales priorities across all stages of the funnel
• Participate in sales planning, enablement, and regular syncs to ensure proactive alignment
and shared accountability
Channel & Partner Marketing
• Build and execute joint marketing programs with strategic partners and resellers
• Align partner activities to pipeline goals and regional priorities
• Manage and optimize MDF and partner co-investment to maximize ROI Program & Campaign Execution
• Own end-to-end execution of regional marketing initiatives, including events, executive
programs and ABM plays
• Manage all aspects of program delivery including timelines, stakeholders, budgets, and
logistics
• Ensure seamless coordination across product marketing, demand gen, creative, and
operations teams if needed
Performance Management & Reporting
• Track and analyze program performance, pipeline contribution, and ROI across all initiatives
• Lead monthly regional performance reviews with sales and marketing stakeholders
• Present results, insights, and recommendations in QBRs to senior leadership
Operational Excellence
• Act as project manager for regional marketing programs, ensuring strong execution, visibility,
and accountability
• Establish feedback loops through post-campaign debriefs to continuously improve
performance
• Optimize marketing processes, tools, and workflows to increase efficiency and impact
What You Bring
• 5+ years of experience in field, regional, or integrated marketing within B2B technology
• Proven success developing and executing programs that drive measurable pipeline and
revenue impact
• Strong understanding of demand generation, account-based marketing, and event strategy
• Experience working closely with enterprise sales teams and aligning marketing to revenue
goals
• Comfortable operating autonomously in a fast-paced environment with the ability to manage
multiple initiatives simultaneously
• Excellent communication, collaboration, and stakeholder management skills
Preferred Qualifications
• Experience supporting Canada and/or LATAM regions
• Spanish, Portuguese, or French language skills are a plus
• Experience with partner marketing and budget management
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce) • Strong analytical mindset with a focus on ROI and performance metrics
• Valid passport and ability to travel to be onsite for events and team meetings
What Success Looks Like
• Consistent pipeline contribution and measurable impact on regional revenue
• High-performing programs that generate meetings, opportunities, and accelerate deals
• Strong alignment and trust with sales and partner teams
• Clear visibility into marketing performance and continuous program optimization
Why Join Varonis
• Be part of a high-performing, collaborative field marketing team
• Own and shape strategy across strategically important, high-growth regions
• Play a direct role in driving pipeline and influencing revenue outcomes
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