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Smadex SLU

Field Marketing Manager

Posted 22 minutes ago
2-5 years experience
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AI Summary

The Field Marketing Manager will lead end-to-end event planning and execution across the APAC region, including logistics, vendor coordination, and on-site delivery. Additionally, the role involves supporting localized marketing campaigns, sales enablement, and customer engagement initiatives to drive regional growth.

Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

We are looking for an Event Marketing Manager to drive regional event execution and marketing operations across APAC. Organized, proactive, and energetic, you will manage event projects from planning through on-site delivery, coordinate vendors and stakeholders, and support regional marketing initiatives in priority markets, including Korea and Japan.

This position is based in China

Your Tasks and Responsibilities

  • End-to-End Event Management: Own project plans, timelines, logistics, registration, venue setup, decoration, production, vendor negotiations, and on-site delivery for major APAC events, such as ChinaJoy and the Mobile Masterminds Summit. Coordinate internal teams, agencies, and suppliers to deliver events on time, within budget, and to a high standard.
  • Regional Market Activation: Support localized marketing campaigns, content distribution, events, and sales enablement materials across priority APAC markets, including Korea and Japan. Collaborate with regional commercial teams and Global Marketing to ensure activities are relevant to local audiences and aligned with business priorities.
  • Product Execution Support: Coordinate marketing activation and regional materials for existing Smadex programmatic solutions and emerging business areas, including our SDK solutions.
  • Customer Engagement: Coordinate premium regional customer loyalty initiatives, client gifting programs, and relationship-building activities.
  • Regional Marketing Operations: Maintain shared marketing calendars, track regional project budgets, and manage supplier documentation.

Skills and Requirements

  • 3+ years of hands-on experience in event project management and marketing execution, ideally within AdTech or the mobile internet industry, including mobile programmatic advertising, attribution, or mobile gaming. Experience delivering industry exhibitions, conferences, or client events - such as ChinaJoy or similar large-scale events - is a strong advantage.
  • Professional fluency in English and Mandarin Chinese is required. Korean or Japanese language capability is highly desirable to support regional market activation.
  • Strong project management and communication skills, with the ability to manage multiple work streams, align internal and external stakeholders, and keep projects on track.
  • Proven experience briefing, negotiating with, and managing third-party production vendors and agencies.
  • A collaborative mindset and the ability to work independently while partnering closely with regional commercial teams and Global Marketing.

What We Offer

  • Competitive base salary and aggressive performance-based incentive plans
  • Fully remote working arrangement with flexible working hours
  • Career pathing and continued education available
  • Highly engaged leadership to support you in your position and career
  • Friendly and inclusive working environment
  • Opportunity for international travel
  • Insurance coverage and support
  • Short Summer Fridays

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