Field Marketing Manager
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AI Summary
Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!
The Field Marketing Manager is responsible for developing and executing localized marketing strategies to promote company brand awareness, drive new customer acquisition, and support the local marketing needs of assigned centers. This role involves working closely with the local Center Managers and business partners to tailor marketing initiatives to regional markets.We are looking to add an East Coast based Field Marketing Manager to our team!
LOCATION: Remote with more than 60% Travel
REPORTS TO: Senior Field Marketing Manager
PAY: $70,000-$80,000 + 7.5% Bonus
CORE RESPONSIBILITES:
Local Market Analysis:
- Conduct market research
- Identify opportunities for growth
- Develop and execute marketing plans tailored to the regional market
Campaign Development:
- Partner with the Creative team to design effective marketing materials
- Collaborate with the Marketing team to ensure alignment in overall brand strategy
- Design and implement marketing campaign
Event Planning and Execution:
- Plan and coordinate local events, community engagement and promotional activities
- Manage logistics, budgets and execution
- Coordinate the promotion of local events and engagement via social media
Partnerships and Networking:
- Build and maintain relationships with local partners, influencers and community organizations
- Leverage partnerships to enhance brand presence and drive new customer generation
- Regularly distribute marketing materials to local business partners
Budget Management:
- Manage and allocate the regional marketing budget efficiently
- Track expenditures and ensure all activities are cost effective
- Work with Center Managers to determine optimal field marketing initiatives
Performance Tracking:
- Monitor KPI's to measure the success of field marketing activities
- Provide regular reports and feedback to management on campaign effectiveness and regional market conditions
REQUIREMENTS:
Education & Experience:
- Bachelors' degree in Marketing, Business Administration, or equivalent industry experience
- Experience in Field Marketing, Regional Marketing, or similar role
- Proven track record of managing successful marketing campaigns
- Budgeting and planning experience with GTM annual marketing plans
- Experience working in a role with matrix structured leadership
Skills:
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
- Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management)
- Ability to analyze data and make data-driven decisions
- Adaptability to changing market conditions and priorities
Other:
- Willingness to travel 50%-75% to centers within designated region
- Must have reliable transportation and clean driving record
- Ability to work flexible hours, including evenings and weekends as needed for events and campaigns
- Must be able to stand for long periods of time and lift at least 40lbs
- Must be passionate about pets!
PERKS:
Health, vision, dental, long & short-term disability, and Life insurance
A Startup mentality company with stable funding
401k match
Pet Care discounts
Generous PTO
Opportunity to grow your career with a network of like-minded professionals
Employer sponsored pet insurance
Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team.
At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?
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