Facebook Media Buyer

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

We are looking for a Facebook Media Buyer to join our team and drive performance across Meta platforms.

Job description

Campaign Management
Plan, execute, and manage Facebook and Instagram ad campaigns to achieve business objectives, including lead generation, conversions, and brand awareness.

Audience Targeting & Segmentation
Use Facebook’s audience tools to build highly targeted, optimized campaigns based on user behavior, demographics, interests, and more.

Optimization & Performance Analysis
Continuously analyze campaign performance and key metrics (CPC, CPM, CPA, ROAS, etc.), adjusting strategies and budgets to hit KPIs and improve ROI.

Creative & Copy Collaboration
Work closely with the creative team to develop compelling ad creatives and copy that resonate with the target audience and align with campaign goals.

Budget Management
Oversee campaign budgets and ensure optimal spend distribution to maximize returns while staying within budget.

Reporting & Insights
Prepare regular performance reports and share actionable insights and recommendations with stakeholders and team members.

Candidate profile & requirements

• Experience: Proven experience as a Facebook/Instagram Media Buyer, preferably in a performance marketing or agency environment

• Analytical skills: Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention) and advanced Excel/Google Sheets skills

• Tech stack: Familiarity with Ads Manager, Facebook Pixel, Conversions API, and web analytics tools (Google Analytics)

• Creative mindset: Ability to analyze creative performance data and turn insights into actionable design briefs

• Soft skills: High self-discipline, excellent communication skills for cross-team collaboration, and a detail-oriented approach to budget allocation
  
  Nice to Have

  • Experience scaling campaigns across multiple GEOs.

  • Experience working with high advertising budgets.

  • Understanding of attribution models and tracking infrastructure.

  • Experience in highly competitive performance-driven verticals.

  Additional Information

  Our Benefit Cafeteria is Packed with Goodies:

  • Children Allowance

  • Mental Health Support

  • Sport Activities

  • Language Courses

  • Automotive Services

  • Veterinary Services

  • Home Office Setup Assistance

  • Dental Services

  • Books and Stationery

  • Training Compensation

  • And yes, even Massage!

  Ready to Take the Leap?

  Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

  At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.