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AI Summary
Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?
Are you always solving?
Then we’d like to meet you and bet you’d like to meet us.
Ashland has an exciting opportunity as Regional Marketing Manager of our Biofunctionals Business Line within Ashland’s Personal Care business in EMEA. This is a very visible, significant role within Ashland and the personal care business. This position will report to the Global Marketing Manager for Biofunctionals
The responsibilities of the position include, but are not limited to, the following:
Regional market intelligence
- Monitor and analyze regional market trends, competitors, and customer brands (incl. customer segmentation) to identify regional market gaps and opportunities, and better anticipate and meet customer needs
- Feed insights back to global marketing manager and marketing team to refine strategy
Regional strategy & execution
- Define and execute the regional marketing plan aligned with global strategy
- Play an active role in regional network, associations, industry events, conferences
- Adapt portfolio priorities and product focus to regional needs
Product & portfolio management
- Adapt global positioning and messaging to EMEA markets
- Contribute to regional portfolio strategy (relaunches, focus products, pricing inputs)
Innovation & new product introduction (NPI)
- Act as Marketing Lead for regional innovation projects or delegated global innovation projects
- Define marketing concepts, target segments, and value propositions
- Lead regional product launches, associated campaigns & training, and cross-regional roll-out
- Coordinate and execute regional previews with sales teams
Campaigns & content localization
- Adapt and deploy global campaigns at regional level
- Develop regional content and communication plans
- Select relevant media channels and activation tactics
Launch execution
- Lead regional rollout of product launches (including customer previews)
- Adapt messaging to local market expectations
Commercial support & engagement
- Provide marketing tools and training to regional sales teams and distributors
- Support customer communication, presentations, and webinars
- Define customer segmentation in the region and strategies to maximize commercial impact
Tradeshows & regional activation
- Identify and manage regional tradeshows and events (congress…)
- Define featured products and ensure effective execution
In order to be qualified for this role, you must possess the following:
- Bachelor’s degree in cosmetic sciences or equivalent
- 2+ years of experience in marketing (and/or commercial) role – preferably in the designated region
- Strong understanding of marketing strategy development and execution, market and trend research, customer segmentation, communication channel mix
- Excellent communication skills, talent for building strong networks within Ashland but also with potential customers and external partners
- Self-driven and tenacious with strong project management skills
- Willingness to travel in the region - 20%
The following skill sets are preferred by the business unit:
- Experience working in the personal care market
- Project management skills
- Fluent in English
In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer.
At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do.
Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty.
Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.
Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.
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