The role involves creating and managing diverse email marketing campaigns, including welcome, webinar, and retention sequences. The specialist will design automation workflows and optimize performance metrics like open rates and sales.
· Create and manage daily email marketing campaigns
· Build and optimize Lead Magnet Sequences
· Create Welcome Sequences for each product
· Build Webinar Registration and Reminder Sequences
· Create Post-Webinar Follow-Up Campaigns
· Build Booked Call and No Show Sequences
· Develop Customer Onboarding Sequences
· Create Upsell and Downsell Campaigns
· Build Retention and Reactivation Campaigns
· Create promotional email campaigns
· Design automation workflows for every stage of the customer journey
· Continuously improve open rates, click-through rates, booked calls, and sales generated from email
· Conduct A/B testing on subject lines, offers, copy, and calls-to-action
· Monitor deliverability and maintain list health
· Collaborate with marketing, sales, and coaching teams to maximize performance