DTC Strategist

Role Purpose

The Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices.

About the Job

As a Growth Strategist, you’ll be the primary owner of client relationships, strategy development, and performance delivery. You’ll work closely with creative, media buying, retention, and CRO teammates to turn performance insights into scalable results. You will also work closely with TikTok Shop strategists on clients in our Unified service. This is a full-time remote role.

What You’ll Own

Client Strategy & Relationship Management

• Serve as the primary point of contact for clients
• Develop and maintain deep understanding of client goals, audiences, and margins
• Own onboarding, strategy, execution roadmap development, and performance planning
• Build trust and deliver clarity through proactive, transparent communication

Campaign Oversight & Media Execution

• Oversee paid media strategy across Meta, Google, TikTok, and YouTube, including whitelisting campaigns
• Collaborate with media buyers to ensure campaigns scale profitably
• Identify opportunities for account expansion and upsell services
• Stay hands-on when needed—able to jump into platform execution when required

Creative Strategy & Collaboration

• Partner with designers and copywriters to brief and iterate on ad creative
• Use performance data and customer insights to inform creative direction
• Test UGC, graphic, and video, and landing page variants to improve conversion rates
• Utilize creator content from TikTok Shop across multiple platforms 

Performance Analysis & Reporting

• Own weekly/monthly reporting, focusing on clear KPI delivery and ROI context
• Translate complex performance data into clear, actionable insights for clients
• Adjust strategies based on performance trends and testing results

Team Collaboration & Delegation

• Work within a cross-functional pod (media buyer, designer, and CRO specialist, as well as TikTok Shop Strategists)
• Delegate effectively while ensuring high execution standards
• Collaborate with leadership to improve team process, velocity, and output

Thought Leadership & Trend Awareness

• Lead internal strategy reviews and platform learning sessions
• Stay up-to-date on industry changes (iOS updates, platform shifts, etc.)
• Test and document new tactics, tools, and creative formats

What You Bring

• 5+ years in performance marketing (agency or in-house)
• 5+ years in client-facing roles managing paid media accounts
• Strong background with Facebook, Google Ads, and performance analytics
• Proven experience managing clients spending $100K+/month
• Experience managing 5–10+ accounts concurrently
• Ability to lead a small team and delegate tasks effectively
• Data-driven mindset and strong command of eComm metrics (MER, CAC, AOV, LTV)
• Excellent written and verbal English communication
• Proactive, independent, and motivated to find solutions
• Entrepreneurial approach—you take ownership of outcomes

Nice to Have

• Experience with Klaviyo or other email platforms
• Familiarity with CRO, landing page testing, and Amazon Ads
• Background in influencer, affiliate, or organic content strategy
• Experience with TikTok Shop

Cadence

Daily: Slack check-ins, pod task alignment, issue triage.

Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS.

Monthly: Growth reporting and campaign retros.

Quarterly: Strategic review and planning with Head of TTS.