Director, Strategic Initiatives

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

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Role Overview  

The Director, Strategic Initiatives is a cross-functional role responsible for driving the team’s most high-visibility engagement programs. This role serves as the operational and strategic engine behind the ServiceNow.org Strategic Advisory Board, marquee ServiceNow.org events/programs and select Corporate Affairs engagements. The ideal candidate combines executive-level presence, exceptional project management discipline, and the ability to innovate and translate strategic intent into flawless execution.   

The ideal candidate is a proactive self-starter who thrives in ambiguity, drives alignment across diverse stakeholders, and leads through influence in a fast-paced global environment. Success in this role requires strategic acumen, exceptional program leadership, executive communications expertise, operational excellence, and a consistent focus on delivering measurable impact. 

Direct program scope includes:  

• Strategic Advisory Board membership management and governance  
• 5–8 major annual events across ServiceNow.org portfolio 
• Cross-functional team coordination spanning ServiceNow.org, Strategic Relations, Communications, Government Affairs, Global Impact, and Marketing  

Key Responsibilities  

1.  Strategic Advisory Board Management (ServiceNow.org)  

Serve as the executive program lead for the ServiceNow.org Strategic Advisory Board, ensuring it operates as a high-impact governance and thought leadership body.  

• Lead end-to-end recruitment of 2+ new Board members, including candidate identification, executive vetting, and contracting  
• Manage the relationship with current board members, keeping engaged and serving as main point of contact  
• Develop and maintain onboarding collateral; ensure materials reflect current organizational strategy and priorities  
• Own the Board meeting calendar, send pre-read packages, and manage logistics for in-person convenings including venue and facilities coordination  
• Curate meeting agendas, commission content, and brief facilitators to ensure sessions drive strategic value  
• Design and manage the Executive Dinner series tied to Board engagement and executive relationship-building  

2.  Complex Cross-Functional Program Leadership  

Lead high-complexity, high-visibility strategic initiatives that span multiple business units, requiring executive stakeholder management and disciplined delivery.  

• Serve as Program Director for enterprise-wide strategic projects (e.g., World Works Initiative), aligning cross-functional teams to shared milestones  
• Develop project charters, RACI frameworks, workstream plans, and executive status reporting  
• Proactively identify risks, resolve blockers, and escalate appropriately to ensure on-time delivery  
• Own post-event engagement tracking and ROI measurement frameworks; present results to senior leadership  

3.  ServiceNow.org Event Strategy & Execution  

Act as the senior project lead for ServiceNow.org's event portfolio, ensuring cohesive execution, brand consistency, and measurable business outcomes.  

• Own end-to-end project management for key events including Knowledge, NetHope, World Forums, select Summits, and GovForum  
• Drive bi-weekly project meetings, kick-off calls, KBYG sessions, and workstream check-ins with full accountability for action items and deadlines  
• Manage sponsorship package timelines and ensure deliverables are met across internal and external partners  
• Identify and develop key customer narratives and messaging for keynotes and sessions; source and prepare internal and external speakers  
• Create executive-ready slides and talk tracks, lead speaker preparation and rehearsal processes  
• Keep senior leadership informed with metrics dashboards and accountability frameworks  
• Ensure CRM hygiene in Dynamics; activate post-event lead follow-up process in partnership with marketing   

Qualifications 

• 12+ years of progressive experience in strategic programs, corporate affairs, events, or executive communications  
• Demonstrated track record managing complex, cross-functional programs at a global scale  
• Experience supporting or engaging with C-suite executives and external senior stakeholders (board members, policymakers, NGO leaders)  
• Exceptional written and verbal communication skills; ability to develop executive-grade content  
• Strong command of project management methodologies; proficiency with project tracking tools  
• High emotional intelligence with the ability to influence without authority across functions and geographies  

Preferred  

• Experience in an engagement related role within a Fortune 500 technology company  
• Experience with Dynamics or equivalent CRM; understanding of lead management and marketing ops workflows  
• Background in nonprofit or social impact programming a plus  
•  

Leadership Competencies - What It Looks Like in This Role 

• Strategic Acumen  
• Translates high-level organizational priorities into structured programs with measurable outcomes  
• Executive Presence  
• Engages credibly with Board members, C-suite executives, and global external partners  
• Operational Excellence  
• Manages multiple simultaneous workstreams without losing quality or accountability  
• Influencing Without Authority  
• Aligns stakeholders across functions to shared goals and timelines  
• Narrative & Content Development  
• Crafts compelling stories and talk tracks that resonate with diverse executive audiences  
• Resilience & Adaptability  
• Thrives in a fast-moving environment; pivots effectively when priorities shift  

For positions in this location, we offer a base pay of $192,400 - $336,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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