Overview

Director, Solution Marketing

📍 Location: US Remote 🏢 Work Arrangement: Remote

About the Role

The Director, Solution Marketing is responsible for defining and leading the department strategy, performance, and results of Hyland's industry solutions marketing function. This role leads multiple industry-aligned solution marketing teams and senior individual contributors and is accountable for developing differentiated messaging, leading go-to-market strategy, and enabling revenue growth through cross-functional alignment.

This position oversees solution marketing across industries including healthcare, insurance, banking, higher education, and government. The Director ensures consistent and differentiated messaging across markets, aligns priorities with product and sales teams, and translates Hyland's capabilities into meaningful business value. This role reports to the SVP, Portfolio Marketing.

Your Role Responsibilities? Here's What You'll Do.

• Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging.
• Plan and execute product and solution launches with cross-functional alignment across product, sales, and demand generation teams.
• Build, lead, and develop a high-performing team of solution marketers, fostering accountability, collaboration, and continuous improvement.
• Identify industry trends, customer needs, and competitive insights to inform strategy and positioning.
• Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.

Role Essentials

You'll need these skills to hit the ground running:

• 10+ years of experience in B2B product or solution marketing, including team leadership.
• Strong ability to translate product capabilities into clear, meaningful customer value with measurable business outcomes.
• Excellent written and verbal communication skills with a track record of delivering high-quality work under tight timelines.
• Proven ability to collaborate effectively and lead through influence across a large, matrixed organization.

What We'd Like to See

These are a plus but not required:

• MBA or other advanced degree.
• Experience engaging with industry analysts and shaping market perception.
• Background in content management, process automation, collaboration, or related enterprise software markets.
• Demonstrated success building, coaching, and scaling high-performing marketing teams.
• Familiarity with modern marketing tools, technologies, and best practices.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.