Director, Performance Marketing

Job Title: Director, Performance Marketing. 

Location: Remote / Hybrid
Company: Hale Digital Inc.

We are Hale. 

We are Hale. 

We created Hale to be better. 

We work with direct to consumer businesses that are ready for change. 

We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.

 We streamline processes to maximize results. Our efforts drive measurable and significant revenue growth through comprehensive media strategies. 

Our teams maintain a limited number of relationships, choosing our partners based on specific criteria. We are selective about who we work with so that we can create change for those who want it most.

The Role.

We’re hiring a Director, Performance Marketing to lead strategy, performance and execution across some of Hale’s most complex and high-impact client partnerships.

This is a senior role for someone who combines exceptional strategic thinking with deep hands-on performance marketing expertise. You’ll operate as a senior advisor to clients, helping them make smarter decisions about growth, investment, channel strategy, measurement and performance, while remaining close enough to the work to turn strategy into action.

This is not a traditional people-management role.. At Hale, our senior practitioners stay close to the work. You’ll be expected to move seamlessly from executive-level conversations and annual planning into media strategy, account architecture, forecasting, optimization and in-platform execution.

You’ll be brought into the opportunities and challenges that require the highest level of judgment: complex performance problems, shifting market conditions, ambitious growth targets and moments where clients need a strong strategic point of view.

The goal is simple: think bigger, see around corners, and turn that thinking into measurable business growth.

The Responsibilities.

The short version: At Hale, part of being better means having senior people actively working inside the business. This role builds on that philosophy, with a greater emphasis on strategic leadership, business thinking and solving complex growth challenges.

The longer version:

• Big-Picture Thinking, Hands-On Delivery: Operate comfortably from the boardroom to the platform. Develop sophisticated growth strategies, turn insights into clear recommendations, and stay hands-on enough to ensure those strategies translate into performance.
• Senior Strategic Leadership: Set the strategic direction for performance marketing across complex client accounts. Challenge assumptions, identify the real business problem behind the media problem, and bring a clear point of view on where clients should invest, test, scale or pull back.
• Deep Client Understanding: Know your clients’ businesses so well you could work there. Understand their economics, category, competitive landscape, customers, growth constraints and commercial objectives, then use that knowledge to shape media decisions.
• Full-Funnel Growth Strategy: Own integrated performance strategies across paid search, paid social, programmatic, retail media and emerging channels, connecting media investment to broader business and customer objectives.
• Performance & Optimization Leadership: Diagnose complex performance challenges, identify the levers most likely to drive impact, and personally guide or execute optimization across account structure, bidding, audiences, creative, landing pages, budgets and channel mix.
• Commercial & Financial Thinking: Understand how media performance connects to revenue, margin, CAC, LTV, MER, incrementality and overall business economics. Build forecasts, scenarios and investment recommendations that help clients make better decisions about growth.
• Measurement & Decision-Making: Bring rigor to how performance is measured. Evaluate attribution, incrementality and platform reporting critically, and help clients understand what the data can and cannot tell them.
• Growth & Innovation: Continuously look for new opportunities to improve performance, unlock growth and evolve the client’s approach. Separate meaningful opportunities from industry noise and bring forward ideas before clients ask for them.
• Senior Client Counsel: Lead high-stakes performance conversations with senior client stakeholders. Clearly explain what is happening, why it matters and what should happen next. Be comfortable challenging clients when the strategy, data or business outcome requires it.
• Creative Performance Leadership: Use performance data and audience insights to shape creative strategy, testing priorities and iteration, partnering closely with creative teams to improve the quality and effectiveness of the work.
• Cross-Functional Leadership: Bring together media, creative, analytics, CRO, SEO and client success perspectives to solve broader growth challenges. Lead through expertise and influence rather than formal authority.
• Practice Leadership: Help raise the strategic bar across Hale’s performance marketing work by developing better approaches, sharing expertise, challenging thinking and contributing to pitches, audits and major strategic opportunities.
  
  

The Qualifications. 

• 8–10+ years of progressive performance marketing experience, ideally in an agency or similarly complex environment
• Deep hands-on expertise across Google Ads and Meta Ads, with strong experience across broader paid media channels
• Proven experience developing sophisticated full-funnel media and growth strategies
• Significant experience working directly with senior marketing and business stakeholders
• Strong understanding of DTC, e-commerce, lead generation and retail business models
• Ability to connect media performance to broader commercial metrics including revenue, margin, CAC, LTV and profitability
• Advanced experience with forecasting, budget allocation and scenario planning
• Strong knowledge of measurement frameworks including attribution, incrementality and experimentation
• Experience using creative analysis and testing to improve media performance
• Exceptional analytical ability and comfort diagnosing complex performance challenges
• Strong written and verbal communication skills, with the ability to simplify complex issues and provide clear recommendations
• Demonstrated ability to influence without formal authority
• A track record of balancing strategic thinking with hands-on execution
• Strong judgment, curiosity and the ability to develop a clear point of view rather than simply reporting what the platforms say
  
  

The Perks.

• A refreshingly honest and real culture.
• Good people who enjoy what they do and who they do it for.
• A-players that are focused on moving the needle for their clients and themselves.
• A focused, experienced, and innovative team that thrives on collaboration.
• Opportunities to shape the future of a growing agency.
• Competitive total compensation package ranging from $110,000–$140,000, including:
  • Base salary – Fair pay based on your experience, skills, and value.
  • Commission – Earn commission based on your individual contributions and results.
  • Profit Sharing – When the company succeeds, you benefit.
  • Fully funded benefits – Full coverage for health, dental, and vision at no cost to you.
• Flexibility to work in a way that empowers your best performance, at home, in-office or both. We support an adaptive, agile work-life balance.
  
  

Ready to help us redefine better?

We’d love to learn more about you! Please fill out the application to introduce yourself! 

Hale welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.

Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.