Director of Sales – West
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AI Summary
The Director of Sales is responsible for managing customer relations and driving revenue growth across 7 U.S. states and 1 Canadian province. Key duties include executing annual sales plans, managing vendor relationships, and increasing wallet share within the existing member base.
Job Summary
Professional Security Alliance, Inc. dba PSA, The PSA Network, and Edge located in Westminster, Colorado, is the world’s largest systems integrator consortium. We are currently seeking a dynamic candidate for the role of Director of Sales – West Region. This role will be responsible for supporting day-to-day sales for 7 U.S. states & 1 Canadian province. The territory currently generates approximately $45M annually through established member purchasing activity, even without dedicated sales coverage. Because PSA members are economically incentivized to transact through the network, this role participates in compensation tied to eligible product revenue landing within the territory, consistent with PSA’s compensation plan. The Director of Sales is focused on deepening engagement, increasing wallet share, and accelerating growth within this existing revenue base. This position requires the ability to work cross-functionally with other departments, travel monthly and a strong desire to work in a fast-paced environment. This position will be based in the Western territory – preferably California. This hands-on position is perfect for someone who wants to enhance this role by taking ownership and driving revenue.
We offer a competitive salary and comprehensive compensation package including base plus commission, medical, dental, vision, life insurance, 401K with match and safe-harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees.
Salary range $100,000 - $125,000 annually plus commission with OTE between $150-175K, no cap.
Professional Security Alliance, Inc. dba PSA, The PSA Network, and Edge located in Westminster, Colorado, is the world’s largest systems integrator consortium. We are currently seeking a dynamic candidate for the role of Director of Sales – West Region. This role will be responsible for supporting day-to-day sales for 7 U.S. states & 1 Canadian province. The territory currently generates approximately $45M annually through established member purchasing activity, even without dedicated sales coverage. Because PSA members are economically incentivized to transact through the network, this role participates in compensation tied to eligible product revenue landing within the territory, consistent with PSA’s compensation plan. The Director of Sales is focused on deepening engagement, increasing wallet share, and accelerating growth within this existing revenue base. This position requires the ability to work cross-functionally with other departments, travel monthly and a strong desire to work in a fast-paced environment. This position will be based in the Western territory – preferably California. This hands-on position is perfect for someone who wants to enhance this role by taking ownership and driving revenue.
We offer a competitive salary and comprehensive compensation package including base plus commission, medical, dental, vision, life insurance, 401K with match and safe-harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees.
Salary range $100,000 - $125,000 annually plus commission with OTE between $150-175K, no cap.
Essential Functions
- Manage all functions of customer relations as it relates to sales for assigned region.
- Manage all facets of the relationships with new and existing customers to grow their business.
- Achieve monthly, quarterly and annual sales targets.
- Develop and execute annual sales plan to increase business with customers in the territory.
- Work with Inside Sales & Customer Success team to onboard new customers & increase sales.
- Work with vendors & solutions providers to grow their business with customers.
- Work with the team to promote all products & services offered to all customers in the territory.
- Travel to visit customers, industry events, trade shows, etc., as directed by VP of Sales.
- Own opportunity management across customers, including discovery, follow-up & ongoing engagement.
- Meeting with inside sales account executive to discuss clients’ goals, progress and outcomes.
- Providing pricing / quotes for clients on an as-needed basis.
- Reporting and recording all sales activities in a CRM system.
- Organize virtual demonstrations with vendors with an end goal of educating our customers.
- Collaborating with decision makers to identify opportunities and develop ideas that deliver sales results.
- Outbound phone calls to existing customer base and newly acquired customers.
- Become technically knowledgeable regarding supported vendors.
- While this role is hands-on, success is driven by prioritizing high-impact accounts, strategic vendor initiatives, and territory-wide programs rather than transactional volume alone.
- Attending all company and sales department meetings as requested.
- Territory strategy ownership.
- Vendor alignment planning.
- Revenue expansion through programs (not just transactions).
- Other duties as assigned. Employees are required to follow all job-related directives and perform other tasks as requested by their supervisor.
Minimum Qualifications & Experience
- 10+ years demonstrated successful sales experience preferred.
- Wholesale distribution experience is a plus.
- Sales experience in video surveillance, access control, alarm & life safety industry a plus.
- Excellent phone skills, ability to travel and outstanding communication skills.
- Exceptional customer service skills and ability to overcome objections.
- Competitive to achieve results.
- Proven track record in creating new business relationships.
- Proficient in MS Office, NetSuite CRM and online collaboration & training platforms.
- Excellent time management skills.
- Ability to prioritize tasks and self-manage daily workload.
Travel
- Requires travel one (1) week per month plus travel to events / meetings several times per year.
Personal Characteristics
- Honesty and Integrity
- Ability to manage multiple priorities at one time.
- Superior customer/client focus.
- Ability to communicate in a professional manner with team members at all levels of the organization.
- Ability to prioritize, organize and plan workload effectively.
- Ability to learn quickly, multitask and perform under deadlines.
- Must work well in a team environment and/or with little supervision.
- Positive attitude and ability to work in a fast-paced environment.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Additional Information
The physical demands described here are representative of those required to successfully perform the essential functions of the position. Reasonable accommodations may be made for individuals with disabilities.While performing the duties of this job, the employee is regularly required to sit, use hands, talk, and hear. Occasional lifting of office materials up to 25 pounds may be required. Vision abilities required include close vision, distance vision, peripheral vision, and ability to adjust focus.
This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
About PSA Security
PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio- visual systems integrators. Combined, PSA members boast over 500 branch locations, employ over 7,500 industry professionals and are responsible for over $5 billion annually in security, fire, life safety and pro audio- visual installations. PSA operates on a cooperative basis for taxes.
The PSA Network elevates the industries we serve by providing membership exceptional education, networking, services and connections with technology partners. Be the rising tide!
The PSA Network elevates the industries we serve by providing members exceptional education, networking, services and connections with technology partners. Be the rising tide!
Curious to learn more? Our recruiting team is happy to help at careers@psasecurity.com. Formal applications must be submitted through this posting for consideration.
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