Director of Marketing

Why Apply to New Frontier Immigration Law

Join the New Frontier Immigration Law team and help change the lives of 1 million undocumented immigrants in the USA. Our mid-sized law firm in Phoenix, AZ is committed to humanitarian-based immigration and finding innovative solutions for seemingly impossible problems. 

Are you ready to join one of the fastest-growing law firms in the US, where incredible opportunities await? Here, we don’t just offer a job: we provide an environment that challenges you to become the best version of yourself.

• Learn more about New Frontier Immigration  here.  
• Learn more about our CEO/Founder Hillary here.
• Learn more about our Core Values here.

Role Objective

The Marketing Director will lead a high-performing team and drive the next phase of brand growth and demand generation. This role will oversee a multi-million-dollar marketing budget and a diverse team responsible for building awareness, generating qualified leads, and strengthening our position as the nation’s leading firm in humanitarian immigration law.

The ideal candidate blends strategic vision with hands-on execution, thrives in a fast-paced environment, and leads with empathy and clarity.

Responsibilities/Duties

Strategic Leadership

• Develop and execute a comprehensive marketing strategy that supports firmwide revenue goals of $1.5M per month ($18M annually).
• Oversee a team of 3–5 marketing professionals, fostering an accountable, collaborative, and innovative culture.
• Partner with the CEO, CFOO, Sales, and Operations leadership to align marketing investments with firmwide business objectives.

Budget & Performance Oversight

• Manage and optimize an annual marketing budget of $3–4 million, ensuring ROI and cost-effectiveness across channels.
• Lead full-funnel performance tracking and analytics to connect marketing KPIs directly to revenue outcomes.
• Produce and present marketing performance dashboards and insights to the executive team.

Campaign Development & Demand Generation

• Design and oversee multi-channel campaigns that generate 4,000–6,000 qualified leads per month.
• Leverage paid, organic, referral, and community strategies to expand reach and engagement.
• Oversee campaign testing, segmentation, and automation to maximize conversion and retention.

Brand & Thought Leadership

• Strengthen the firm’s brand identity and storytelling to position it as the trusted leader in humanitarian immigration law.
• Champion consistent brand messaging and creative excellence across all digital and offline platforms.
• Lead initiatives that highlight thought leadership and community impact.

Technology & Systems Oversight

• Oversee and optimize the firm’s marketing tech stack, including:
• HubSpot CRM & Marketing Hub (required)
• Google Ads / GA4 / Meta Ads Manager
• Call Tracking Metrics (for attribution and ROI)
• BirdEye (for reviews and reputation management)
• Microsoft Suite
• Social platforms: TikTok, Instagram, Facebook, YouTube, and LinkedIn

Requirements

• Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication.
• 10+ years in marketing, with 3–5 years at a director or senior leadership level.
• Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth.
• Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting.
• Strong analytical mindset; able to translate marketing data into actionable business insights.
• Skilled at building and scaling teams, with a passion for coaching and developing talent.
  

Compensation & Benefits

• $54,000 - $60,000 USD/yr DOE
• PTO and paid holidays