Director of Enrollment

Job Description

The Director of Enrollment provides proactive leadership in developing and executing comprehensive strategies to attract and enroll qualified students at Azusa Pacific University Global. This role demands strong strategic thinking, exceptional leadership capabilities, and a thorough understanding of the online asynchronous learning environment. The Director will inspire and motivate a high-performing team to achieve ambitious enrollment goals within a competitive landscape, all while upholding APU Global’s Christ-centered mission. The ideal candidate is a dynamic, results-oriented leader with proven strategic vision, outstanding communication and collaboration skills, a strong understanding of marketing and sales principles, and excellent people and project management abilities. This leader will collaborate with key stakeholders to implement innovative recruitment strategies by leveraging new technologies, optimizing processes, and cultivating strategic partnerships to attract prospective online students and successfully move them through the recruitment funnel towards enrollment.

Number of open positions: 1

Compensation: 

This is a Full-time, Exempt position at Grade 18, with a starting salary range of $113,453 – $141,816. Salary ranges listed here represent a good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual compensation will depend on several factors, including but not limited to, the candidate’s relevant experience and qualifications.

Primary work location:

Remote: This position is classified as "Remote". The employee's home office is the primary work location and must be located in a state APU Global is registered. The classification of this position is subject to change based on business needs, job performance, etc. If an employee changes their physical location/residence to another state, it could impact future employment. 

Remote Expectation: 

We expect our employees to be able to fulfill their APU Global responsibilities with minimal distractions. While remote work does offer flexibility, employees should make arrangements for regular dependent care during work hours. This is a fully remote position; however, travel may be required to meet business demands, university needs or team meetings as necessary.

Required Experience / Education

• Christian Commitment: Vital Christian faith and lifestyle; supportive of the evangelical mission and purpose of APU Global 

• Bachelor’s Degree
• Five years of experience in higher education enrollment management with multiple starts per academic year
• Proven track record of achieving enrollment goals in a competitive market
• Strong leadership and interpersonal skills
• Excellent communication and presentation skills
• Proficiency in data analysis and reporting
• Experience with CRM software and digital marketing tools
• Experience managing remote teams.

Desired Experience / Education

• Seven years of significant leadership experience in student enrollment/admissions or sales-driven call center. 
• Experience in an online learning environment, online learning platforms and technologies.
• Master’s degree in student affairs, higher education administration, marketing, organizational leadership or related area of study is a plus.

Essential Functions

• Enrollment Management: Develop and execute comprehensive enrollment strategies for eight start dates per academic year that are aligned with the APU Global's mission and annual goals.
• Marketing and Recruitment: Collaborate with the Director of Marketing and Communications to support recruitment efforts, including digital advertising, social media, email campaigns, and public relations. Co-manage marketing agency to support organic and non-organic growth as they are responsible for lead generation, SEO, and SEM activities.
• Admissions Processes: Optimize admissions processes and application management, ensuring a positive and efficient experience for prospective students.
• Student Recruitment: Lead a team of enrollment managers and counselors to identify and recruit qualified students achieving set goals each enrollment cycle. (eight starts per year)
• Data Analysis: Analyze enrollment data to identify trends, measure effectiveness of recruitment strategies, and make data-driven decisions.
• Budget Management: Develop and manage the enrollment department's financial budget.
• Team Leadership: Recruit, train, and develop a high-performing team of enrollment professionals. Provide active leadership and build high-performing teams through best practices and investing in training and development. Manage high-energy and performance-driven enrollment operations, ensuring exemplary professionalism and excellent student service.
• Collaboration: Collaborate with other university departments, such as academic affairs, student success, financial aid, and student accounts, and registrar to ensure a seamless student experience.
• Innovation: Seek innovative ways to attract prospective students seeking online education, such as exploring new technologies, partnerships, or marketing channels. Recommend, implement,, and effectively utilize technology to continuously enhance and advance the enrollment process.
• Compliance: Adhere to all relevant federal and state laws e.g. Family Education Rights and Privacy Act (FERPA), Title IV, Department of Education regulations, etc.   
• Required to work a Saturday commencement event each calendar year
• Carrying out other duties and responsibilities assigned by the Vice President

 Knowledge, Skills, and Abilities

• Expertise in online higher education (Christian higher ed preferred) and enrollment management.
• Strong leadership and communication skills.
• Data-driven approach to strategic planning.
• Ability to manage organizational change and team chemistry.
• Strong communication skills and organizational abilities.
• Supervisory experience and commitment to the university's mission.

Missional Expectations

The Director of Enrollment is responsible for carrying out APU Global’s Christian faith and mission by hiring Godly employees who embody the Christian faith in their daily living and by providing spiritual support and care to employees in their span of care through praying with employees regarding their dreams and challenges, sharing devotional messages and providing their team members with spiritual counseling. The Director of Enrollment is assessed annually on their performance in accomplishing these vital tasks.

All employees play a critical role in the establishment and maintenance of a robust Christian community that seeks to serve with grace the needs of all employees and students. As an APU Global employee you are called to engage with your colleagues and all those that the university serves by modeling Christ-like character in all of your interactions. You will celebrate and honor other employees and students as being made in the image of God; be thankful, expressing gratitude to God and one another; build others up with your words; and work as an instrument of God's love seeking to heal a lost and broken world.

Mental Demands

• Ability to gather data, compile information, and prepare reports
• Ability to investigate, analyze information, and draw conclusions
• Ability to engage in critical thinking, exercise independent judgment, set priorities, and solve problems
• Ability to maintain confidentiality and manage confidential information

Physical Demands

This position typically includes the following physical demands. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to stand, walk, and sit for extended periods of time
• Sufficient hand, arm, and finger dexterity to operate a computer keyboard and other office equipment
• Visual acuity to read words and numbers
• Speaking and hearing ability sufficient to communicate in person or over the telephone
• Ability to exert up to 10 pounds of force and occasionally lift and/or move up to 15 pounds

Please keep the first 3 bullet points.

Technologies

• Google Suite: Gmail, Google Docs, Google Sheets, Google Slides, Google Meets
• Microsoft Office Suite: Microsoft Word, Microsoft Excel, Microsoft PowerPoint
• Communication and collaboration: Slack, Zoom (or similar virtual meeting platform)
• CRM platforms (Salesforce strongly preferred)

Non-discrimination Statement

The University seeks to provide equal employment opportunities and is dedicated to the principle that access to employment opportunities be accorded to all employees and applicants on the basis of individual qualification and without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), color, sex (including childbirth, breast feeding, and related medical conditions), national origin, ancestry, citizenship status, uniform service member status and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical),medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

The University is a Christian University of higher education. It is governed by a self-perpetuating Board of Trustees. The University reserves the right to maintain its heritage and destiny as a Christian witness in higher education and asserts its right to employ and retain only those persons who subscribe to and support Our Identity and Statement of Faith.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and Azusa Pacific University Global reserves the right to change this job description and/or assign tasks for the employee to perform, as the University may deem appropriate.

Application Materials: Please submit a PDF of your resume/CV and provide at least two professional references who have served as your supervisor. Upload these files under the Documents section, located after "Links" and before "Questions" in the application. Please note that the email address you provide will serve as your account username for all future notifications. For any questions, please contact us at careers@lapu.edu.