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True Talent Solutions Partners

Director of Customer Marketing & Community

Posted 7 hours ago
$180K - $200K per year
5-10 years experience
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AI Summary

The Director will build and launch a customer advocacy function, including a Customer Advisory Board and a customer reference program. They will also produce case studies, testimonials, and video content while measuring program impact on pipeline and community engagement.

About the Role

A Series B healthcare AI company is seeking a Director of Customer Marketing & Community to build its customer advocacy function from the ground up. You will turn customer outcomes into stories, relationships, and programs that support growth across the go-to-market team.

What You'll Do

  • Build and launch a Customer Advisory Board, including member recruitment, charter development, and initial engagements.

  • Create a customer reference program and a steady cadence for producing case studies, testimonials, and video content.

  • Develop a customer speaker bureau and prepare customers for events, webinars, and media opportunities.

  • Bring customer proof points into the website, sales materials, account-based marketing campaigns, and executive communications.

  • Establish reporting to measure program impact, including pipeline contribution, references delivered, stories published, and community engagement.

What We're Looking For

  • Seven to ten years of experience in B2B customer marketing, advocacy, or product marketing.

  • Experience building customer advocacy or reference programs from the ground up, including creating or revamping a Customer Advisory Board.

  • Background in healthcare, healthtech, or another regulated industry, with experience engaging executive audiences.

  • Enterprise B2B experience and familiarity with CRM, marketing automation, and content management tools such as Salesforce.

  • Strong program-building, customer relationship, storytelling, and measurement skills.

Compensation & Benefits

Annual salary range: $180,000 to $200,000 USD. Visa sponsorship is available.

Location

Remote within the United States. Primary location: San Francisco, California.

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