Director of Business Development, Latin America

Market Maker – Latin America (Mexico)

Location: Mexico, with frequent travel throughout Latin America
Training: Initial training at Verdant’s Montreal headquarters for approximately two weeks

About the Role

Verdant is looking for an entrepreneurial, results-driven Market Maker – Latin America to establish and grow our presence across the region. Based in Mexico, this individual will be responsible for building the market from the ground up — developing our go-to-market strategy, establishing reseller and distributor partnerships, driving direct sales, supporting pilot installations, and ultimately building a local team to support continued growth.

This is a hands-on role for someone who thrives in an entrepreneurial environment and is comfortable moving between strategy and execution.

Key Responsibilities

1. Market Development & Go-to-Market Strategy

• Develop and execute Verdant’s market-entry and growth strategy for Latin America.
• Identify priority markets, customer segments, and opportunities across the region.
• Build a strong understanding of local market dynamics, competitive landscape, customer needs, and industry trends.
• Translate market insights into actionable commercial strategies.

2. Build & Develop the Local Team

• Help establish Verdant’s local presence in Latin America.
• Recruit, onboard, train, and manage local team members as the business grows.
• Establish clear goals, processes, and accountability for the regional team.
• Build a high-performing culture aligned with Verdant’s broader organization.

3. Reseller & Distributor Partnerships

• Identify, develop, and manage relationships with potential resellers, distributors, and strategic partners.
• Evaluate partners based on their market reach, capabilities, customer relationships, and alignment with Verdant.
• Negotiate and establish partnerships that accelerate market penetration.
• Train and support partners to effectively position and sell Verdant solutions.

4. Sales & Pilot Installations

• Generate and develop new business opportunities throughout Latin America.
• Build relationships with key customers and decision-makers.
• Lead the sales process from initial opportunity through closing.
• Coordinate and support pilot installations to demonstrate Verdant’s solutions and establish reference customers.
• Convert successful pilots into broader commercial opportunities.

5. Entrepreneurial Leadership

• Operate as Verdant’s representative and market leader within Latin America.
• Take ownership of building the region with a hands-on, entrepreneurial approach.
• Identify challenges and opportunities and develop practical solutions quickly.
• Balance short-term commercial opportunities with the long-term development of the market.

6. Market Insights & Reporting

• Provide regular updates on market development, sales pipeline, partnerships, competitive activity, and regional opportunities.
• Track key performance indicators and progress against regional objectives.
• Share customer and market feedback with internal teams to support product and commercial strategy.

7. Collaboration with Montreal Headquarters

• Work closely with Verdant’s Sales, Marketing, Operations, Engineering, and leadership teams in Montreal.
• Complete an initial training period of approximately two weeks at Verdant’s Montreal headquarters.
• Travel periodically to Montreal for training, strategic planning, and collaboration.
• Ensure LATAM activities remain aligned with Verdant’s broader commercial strategy.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or a related field; MBA considered an asset.
• Demonstrated experience building a market, business unit, territory, or commercial operation from the ground up.
• Strong sales and business development experience within Latin America.
• Experience establishing and managing reseller, distributor, or channel partnerships.
• Entrepreneurial mindset with the ability to work independently in an evolving environment.
• Strong relationship-building, negotiation, and stakeholder-management skills.
• Ability to influence customers, partners, and internal stakeholders.
• Spanish as a first language and fluency in English required.
• Portuguese considered a strong asset.
• Willingness and ability to travel extensively throughout Latin America.
• Resilient, adaptable, resourceful, and comfortable operating with ambiguity.

Who You Are

You’re a builder. You enjoy taking something from an idea to an established operation and are equally comfortable developing strategy, meeting with customers, negotiating partnerships, supporting an installation, or helping build a team.

You’re commercially minded, entrepreneurial, and motivated by ownership. You understand that establishing a new market requires persistence, adaptability, and a willingness to be hands-on.