Director of Brand Experience

 Posted 2 hours ago
     
 $122K - $178K per year
  
10+ years experience
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AI Summary

Lead the creative direction for major campaigns, product launches, and executive storytelling to simplify complex healthcare technology concepts. Manage and mentor an in-house design team while overseeing agency partnerships to maintain high brand standards.

R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration.

The opportunity:

R1 is defining a new category in healthcare: an AI-powered operating system for revenue performance.

As Phare OS and R1's intelligent product portfolio continue to grow, the brand needs a senior creative leader who can make complex ideas feel simple, credible, and impossible to ignore.

Reporting to and working closely with the Executive Creative Director, the Director of Brand Experience will help shape how R1 shows up across campaigns, product launches, executive storytelling, events, digital experiences, sales enablement, and other high-value brand moments.

This role blends creative direction, brand design leadership, storytelling strategy, team mentorship, and agency partnership. Program and project management support will help manage workflow and timelines. This role owns the creative standard.

What you will lead:

Brand experience and creative direction

Lead the creative direction for major campaigns, launches, events, executive communications, and brand moments. Translate complex healthcare, technology, and revenue cycle ideas into clear stories, strong visual systems, and memorable experiences.

Team leadership and mentorship

Guide, mentor, and elevate an in-house design team across junior, mid-level, senior, and lead roles. Set a high bar for concept, craft, storytelling, hierarchy, presentation quality, and brand consistency.

Campaigns and demand generation

Partner with brand strategy, demand generation, content, product marketing, and growth teams to build campaign ideas that work across paid, owned, earned, sales, web, and event channels. Balance brand-building with business performance without letting the work become generic.

Executive and product storytelling

Shape high-stakes presentations, CEO keynotes, board materials, investor narratives, customer decks, and industry-stage moments. Bring structure, pacing, clarity, and emotional weight to the stories R1 needs to tell.

Events and experiences

Develop creative concepts for conferences, customer experiences, leadership meetings, internal events, and industry activations. Build event identities, keynote visuals, environmental systems, digital extensions, and attendee journeys that feel connected and intentional.

Phare OS and portfolio expression

Help define how Phare OS and R1's broader product portfolio are visualized, explained, launched, and understood in market. Partner with product, sales, and marketing teams to make the platform clear, differentiated, and compelling.

Brand systems and standards

Evolve R1's creative systems, presentation standards, campaign guidelines, event toolkits, and partner playbooks. Build systems that help teams and agencies move faster while protecting the brand.

Agency and vendor partnerships

Identify, evaluate, recommend, and guide outside creative partners across brand design, motion, film, production, experiential, web, and specialized creative disciplines. Lead creative evaluation during vendor selection and help ensure external work meets R1's standards.

What you bring:

  • 12+ years of creative experience across brand design, integrated campaigns, visual identity, presentation design, and multi-channel storytelling.
  • 5+ years leading designers or directing complex creative programs at a senior, lead, or director level.
  • A portfolio that shows strong range across brand systems, campaigns, executive presentations, event creative, motion-forward concepts, and polished design execution.
  • Strong creative judgment with the ability to see the idea, the system, the detail, and the business impact at the same time.
  • Experience translating complex B2B, enterprise, healthcare, technology, consulting, or similarly technical subjects into clear, compelling creative.
  • Strong command of Adobe Creative Suite, with advanced PowerPoint and/or Keynote skills for executive-level presentation work.
  • Experience writing creative briefs, reviewing agency work, selecting production partners, and managing outside creative relationships.
  • Motion and cinematic instincts, with the ability to concept, brief, direct, and evaluate video, animation, and experience-led storytelling.
  • Executive presence, with the ability to hold a room, defend the work, receive feedback well, and earn trust across functions.

Success looks like:

  • R1 has a sharper, more consistent, and more ownable creative expression across major brand touchpoints.
  • Phare OS and the product portfolio become easier to understand, easier to sell, and easier to recognize in market.
  • Designers grow under clearer direction, stronger feedback, and a higher standard of craft.
  • Executives trust the creative team with the company's most important stories.
  • Agency and vendor partners are selected with stronger creative criteria and managed to a higher standard.
  • The work does more than look good. It helps R1 define the category.

Ideal background:

The strongest candidate will likely bring a mix of agency, brand, and presentation storytelling experience, with the ability to move between concept development, design direction, executive communications, campaign systems, and high-touch experiential work. Healthcare experience is valuable, but not required. What matters most is the ability to make complex ideas simple, credible, and emotionally clear.

For this US-based position, the base pay range is $122,366.00 - $178,767.22 per year . Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training.

This job is eligible to participate in our annual bonus plan at a target of 20.00%

The healthcare system is always evolving — and it’s up to us to use our shared expertise to find new solutions that can keep up. On our growing team you’ll find the opportunity to constantly learn, collaborate across groups and explore new paths for your career.


Our associates are given the chance to contribute, think boldly and create meaningful work that makes a difference in the communities we serve around the world. We go beyond expectations in everything we do. Not only does that drive customer success and improve patient care, but that same enthusiasm is applied to giving back to the community and taking care of our team — including offering a competitive benefits package.

R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.

If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.

CA PRIVACY NOTICE: California resident job applicants can learn more about their privacy rights California Consent

To learn more, visit: R1RCM.com

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