Director, Marketing Programs

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  20057 

Remote Work Available: Yes 

Job Title: Director, Marketing Programs 

Business Unit: Marketing

Location: Miami, FL

Reports To: Executive Director, Digital Marketing

Role Summary

Trulieve is seeking a highly strategic and a proven execution-focused leader to serve as a key member of the executive leadership team and strategic advisor to the Executive Director of the Marketing Organization, driving enterprise-wide initiatives, operational excellence, and cross-functional alignment across marketing, digital, IT/Tech, and business operations. This role functions as a central point of coordination for strategic priorities, executive communications, program governance, and organizational effectiveness.  

This role is ideal for a strategic operator who combines the discipline of a PMO leader, the influence of a senior program executive, and the business acumen of a trusted advisor to executive leadership. The ideal candidate is a proactive problem-solver with exceptional leadership, communication, and program management capabilities who can translate executive vision into actionable plans, drive accountability across teams, and ensure successful execution of high-priority initiatives. This position serves as a trusted advisor and strategic operator, influencing outcomes across the organization while leading critical programs and special projects. 

Responsibilities

Strategic Planning & Business Execution 

• Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals. 

• Translate business objectives into actionable roadmaps, program plans, and measurable outcomes. 

• Drive planning processes, quarterly business reviews, and strategic operating rhythms. 

• Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations. 

• Identify risks, dependencies, and opportunities that may impact organizational priorities. 

Marketing PMO & Program Portfolio Management 

• Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.  

• Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities. 

• Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives. 

• Monitor program performance, resource allocation, budgets, timelines, and deliverables. 

• Implement portfolio reporting and performance metrics to support informed decision-making. 

• Drive continuous improvement in project delivery methodologies and operational processes. 

Strategic Initiatives & Cross-Functional Leadership 

• Lead high-impact, cross-functional programs spanning marketing, digital, technology, operations, and business teams. 

• Facilitate collaboration across departments to ensure alignment, accountability, and successful execution. 

• Manage complex initiatives involving multiple stakeholders, competing priorities, and organizational change. 

• Serve as the escalation point for critical project issues and drive resolution. 

Executive Communications & Reporting 

• Develop and deliver executive-level communications, board-ready presentations, strategic narratives, and business performance reviews for senior leadership. 

• Deliver and Establish PMO industry leading standards around executive-level presentations, business reviews, dashboards, program status reports, and strategic communications. 

• Track key performance indicators, initiative progress, and organizational priorities. 

• Ensure executives have timely, accurate information to support decision-making. 

Vendor Governance & External Partnerships 

• Establish governance frameworks for agency, consultant, and vendor relationships. 

• Manage vendor performance, contract compliance, service-level expectations, and business outcomes. 

• Partner with procurement, finance, and legal teams on vendor selection, negotiations, and renewals. 

• Drive accountability and value realization from external partnerships. 

Resource Management & Organizational Effectiveness 

• Optimize resource planning and allocation across strategic initiatives and operational priorities. 

• Assess organizational capacity, identify gaps, and recommend solutions to improve effectiveness. 

• Partner with executive leadership on organizational design, workforce planning, operating model development, and prioritization decisions across the Marketing organization. 

Special Projects & Executive Support 

• Lead confidential, high-priority projects on behalf of the Executive Director and senior leadership team. 

• Drive initiatives requiring executive sponsorship, organizational change, or cross-functional coordination. 

• Serve as a trusted partner to leadership on emerging business challenges and opportunities. 

QUALIFICATIONS

Required

• Bachelor's degree in Business Administration, Strategy, Management, or related field. 

• 10+ years of experience in program management, strategy, operations, marketing operations, PMO leadership, or related disciplines. 

• Proven experience leading transformational, enterprise-wide, cross-functional initiatives and strategic programs. 

• Proven experience managing multimillion-dollar portfolios and budgets. 

• Strong executive presence with exceptional written, verbal, and presentation communication skills. 

• Demonstrated ability to influence stakeholders and drive alignment without direct authority. 

• Experience developing executive reporting, dashboards, and business reviews. 

• Strong analytical, organizational, and problem-solving capabilities. 

Preferred 

• Master's degree (MBA or related discipline). 

• Experience in marketing, digital transformation, customer experience, or business operations environments. 

Core Competencies 

• Portfolio, Program, and PMO Leadership 

• Enterprise Strategic Planning & Business Execution 

• Executive Influence, Communications & Stakeholder Management 

• Cross-Functional Leadership & Enterprise Collaboration 

• Business Transformation & Change Leadership 

• Operational Excellence & Continuous Improvement 

Success Measures 

• Successful execution of strategic initiatives and executive priorities. 

• Improved visibility and governance across the project portfolio. 

• Enhanced organizational alignment and operational effectiveness. 

• High-quality executive reporting and decision support. 

• Effective vendor performance and partnership management. 

• Timely delivery of critical cross-functional programs and special projects 

• Successful management of program and operational budgets, delivering strategic initiatives within approved financial targets while maximizing business value and return on investment. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.