Director, Marketing Data & GTM Analytics
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AI Summary
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Director, Marketing Data & GTM Analytics
Build the analytics infrastructure that connects marketing to revenue.
Function
Global Marketing Operations
Level
Director
Reports to
Director, Marketing Operations | Global Marketing
Location
Austin, TX, Las Colinas, TX, Remote USA
Work model
Hybrid or fully remote, depending on the location the role is filled
Travel
Periodic travel expected for regional partner reviews
ABOUT THE ROLE
Marketing Operations at TrendAI is at an inflection point. We have built a strong foundation — intent data, an ABM motion, a global marketing team with real momentum, and executive leadership invested in understanding how marketing drives the business. We are ready for the next chapter.
We are hiring a Director of Marketing Data & GTM Analytics to answer one of the most important questions in B2B marketing: how do you connect marketing activity to real business outcomes? We have the data, the tools, and the investment. We need someone to build the systems and frameworks that turn all of it into a clear, defensible story for campaign teams and executive leadership alike.
This is not a maintain-the-dashboard role. It is a build-the-infrastructure, rethink-the-model role with real ownership and high visibility.
WHAT YOU'LL OWN
Marketing Attribution & Measurement Framework
Design and own the attribution model connecting campaign activity to pipeline influence and revenue outcomes.
Partner with Business Ops and Finance to associate marketing influence with XRR data (ARR/NRR/GRR) at the opportunity and account level.
Define the methodology for marketing-generated pipeline and ensure consistency across regions.
Work across data sources — D365 CRM, Dynamics 365, 6sense, Bombora, LinkedIn Ads, and marketing automation — to unify marketing's view of the funnel.
Reporting Infrastructure & Dashboards
Build and maintain dashboards serving multiple stakeholders: campaign-level performance for field marketers and executive-ready views for global leadership.
Champion AI-powered, prompt-based reporting so stakeholders can ask questions in plain language rather than waiting for custom pulls.
Establish a reporting cadence — QBRs, monthly reviews, and real-time dashboards — that keeps teams and leadership continuously informed.
Investment Justification & KPI Definition
Define and track KPIs for marketing investments across channels with a clear methodology for calculating ROI.
Answer strategic investment questions: Is our LinkedIn spend moving pipeline? Are 6sense intent signals translating to influenced pipeline? Is our ABM motion working?
Create the data infrastructure that makes it easy to increase, reallocate, or defend marketing budget decisions with confidence.
Data Landscape & Tool Connectivity
Map the current state of the marketing data ecosystem and identify gaps, particularly around CRM-to-campaign connectivity.
Work with Marketing Ops, Business Ops, and IT to close data gaps and improve upstream data quality so downstream reporting is reliable.
Evaluate emerging tools and recommend where and how they fit into the stack.
WHAT WE'RE LOOKING FOR
Required
Significant experience (typically 8+ years) at the intersection of data, technology, and go-to-market strategy.
Has built a multi-source marketing attribution model from the ground up.
Fluency with at least one BI/visualization tool (Power BI, Tableau, Looker, or similar) and a track record of building executive-grade dashboards.
Experience working in a CRM environment (Dynamics 365, Salesforce, or similar) and understanding how opportunity and account data support attribution.
An inquisitive, problem-first mindset — asks why before building what, and works effectively amid ambiguity.
Strongly Preferred
Familiarity with ABM/intent platforms (6sense, Bombora, or similar) and how intent signals connect to pipeline reporting.
Working knowledge of AI and prompt-based, conversational interfaces for data consumption.
Experience with pipeline forecasting and broader MarTech analytics infrastructure.
Experience with Openprise or similar data orchestration platforms for lead routing, deduplication, data hygiene, and decisioning.
Familiarity with attribution at the XRR level (ARR/NRR/GRR) and connecting marketing motions to retention and expansion.
Cybersecurity, SaaS, or B2B technology marketing background.
WHAT SUCCESS LOOKS LIKE
This team does not wait to be told what to build. You will own the full MarTech analytics layer — from budget planning and pipeline analysis to inbound funnel performance and campaign attribution.
First 90 days
Assess the data landscape and deliver a prioritized roadmap for the attribution and reporting infrastructure.
Identify the highest-impact data-quality and connectivity gaps and align stakeholders on a plan to close them.
First 6–12 months
Ship a working attribution model and executive-ready reporting that leadership uses in QBRs.
Establish KPI definitions and an ROI methodology adopted consistently across regions.
THE SETUP
This Director-level role reports to the Director of Marketing Operations within Global Marketing. You will partner closely with Regional Marketing teams (North America, Europe, Latin America, AMEA), Business Operations, and Finance, and you will have a seat at the table in QBRs and executive reviews. Your work will directly inform how marketing investment is allocated globally.
WHY THIS ROLE, WHY NOW
Marketing leadership is being asked hard questions about its impact on top-line revenue. We have the data, the intent signals, and the investments. What we need is someone who can connect it all, build the infrastructure we have been missing, and give us a defensible answer — at the campaign level and at the board level. What you build will directly shape how a leading cybersecurity company understands and grows its business.
EQUAL OPPORTUNITY & ACCOMMODATIONS
TrendAI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. If you need a reasonable accommodation during the application or interview process, please let us know.
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
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