Director, Growth Strategy & Analytics, Go-to-Market
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AI Summary
Lead the strategic vision for Go-to-Market by leveraging data insights to improve consumer app experiences and user metrics. Develop automated workflows and personalized user experiences through AI-led efficiencies and cross-functional collaboration.
About the Role:
This role requires a leader with analytics and strategic insights experience who demonstrates a strong passion for steering the strategic vision, developing action plans based on user and business insights, and aligning business objectives against the largest priority areas. As a Director in Fetch’s Go-to-Market team, you will be responsible for building recommendations based on data insights on how we improve the consumer experience in our app. The role will also be responsible for building and automating workflows to build personalized experiences for users on our core surfaces.
The ideal candidate is an expert in data-driven strategy, with an understanding of how to translate analytics and insights into action. Through AI-led efficiencies, collaboration with product and tech, and close partnership with sales, marketing, and user research, you’ll improve key user metrics via enhanced in-app experiences. This is a unique role that will shape the experience of millions of users, and drive growth across the company through data-driven insights.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Use rigorous analysis to inform positioning, pricing, and user perception for new consumer-facing products, owning the data-driven deliverables for GTM
- Ability to develop and build strategies around user segmentation with clear insights and actions
- Drives data-driven decision-making and objective setting and identifies / prioritizes notable risks within the business
- Use data and experiments to inform product development and product strategy
- Use AI and a range of software tools - including ChatGPT, Snowflake, Google Workspace, and Iterable - to develop efficient workflows that create personalized, custom experiences for users
- Identify opportunities for new product and commercial opportunities
- Oversee Go-to-Market strategies across a range of consumer products, balancing the needs of commercial partners, users, and overall business strategy
Minimum Requirements:
- 12+ years experience in an Analytics, Go-to-Market, Strategy & Operations, or Automation role
- Relevant experience and/or relevant college degree
- Expert ability to analyze complex data and draw conclusions
- Highly Proficient in data visualization
- Data Modeling Experience
- Strong SQL skills for data manipulation and analysis.
- Ability to automate and create efficiencies using AI
- Proficient in Microsoft Excel or Google Sheets
- Ability to work collaboratively
- Experience in gaming or consumer-facing apps
- Entrepreneurial spirit, high agency, and a self-starter
Preferred Requirements:
- Experience in the ads industry
- Adaptability and flexibility to handle changing market conditions
- Excellent project management and organizational skills
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,800-$204,500. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
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