Director, Field & Partner Marketing

Job Description

The Director of Field & Partner Marketing will lead The Redesign Group’s integrated field, experiential, and partner marketing strategy, bringing together regional programs, corporate events, partner initiatives, MDF, sponsorships, and merchandise into a cohesive, measurable marketing portfolio.

Reporting to the VP of Marketing, this leader will oversee a team of Field & Experiential Marketing and Partner Marketing Managers. The role is responsible for aligning investments to Sales, Alliances, OEM, and company priorities; maximizing pipeline and partner impact; and building the strategy, systems, and accountability needed for managers to independently own planning, budgets, execution, and measurement.

Key Responsibilities

• Develop and lead an integrated annual and quarterly Field, Experiential & Partner Marketing strategy aligned to company growth, regional Sales priorities, and partner objectives.
• Guide regional field marketing plans, ensuring programs and investments are prioritized against pipeline opportunity, customer engagement, and measurable business impact.
• Provide strategic oversight of corporate events, trade shows, flagship experiences, webinars, and regional programs while empowering managers to own end-to-end execution.
• Lead partner marketing strategy across key OEM and alliance relationships, creating integrated plans that align partner priorities, Redesign solutions, campaigns, and field programs.
• Lead the strategy and governance for MDF, sponsorships, and partner-funded initiatives, including allocation, utilization, compliance, and measurement.
• Manage the consolidated portfolio and budget across field marketing, corporate events, merchandise, partner marketing, MDF, and sponsorships, making investment decisions based on expected impact and ROI.
• Establish consistent measurement and reporting across the portfolio, including pipeline influence, engagement, partner contribution, cost efficiency, and ROI.
• Build scalable operating systems for planning, budgeting, intake, prioritization, execution, and post-program reporting that create consistency and accountability across the team.
• Lead, coach, and develop Field & Experiential and Partner Marketing Managers, setting clear expectations and enabling strong independent ownership.

Qualifications

• 8+ years of progressive B2B marketing experience across field, experiential, partner, event, or integrated marketing, including people leadership experience.
• Demonstrated success building field and partner marketing strategies that align to Company and Sales priorities and contribute to pipeline and revenue goals.
• Strong experience with partner ecosystems, MDF, sponsorships, co-marketing, and partner-funded programs; technology solutions provider experience strongly preferred.
• Proven ability to manage complex marketing portfolios and budgets, prioritize investments, and connect activity to measurable business outcomes.
• Strong operational discipline with experience building scalable planning, budgeting, measurement, and reporting processes.
• Excellent cross-functional leadership and stakeholder-management skills, with the ability to partner effectively with Sales, Alliances, OEMs, executives, and Marketing teams.
• Strategic, analytical, and decisive leadership style with the ability to set direction while empowering managers to independently execute.

Benefits

We offer a comprehensive benefits package which may include:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) retirement plan with company match (annual dollar cap applied)
• Flexible time off plan
• 15 paid holidays
• Sick leave (amount varies by state requirements and is at least the minimum required by any state)
• Short-term and long-term disability
• Life insurance
• Paid parental leave

Additional Compensation: This position is eligible for discretionary incentive compensation and/or bonus opportunities based on individual and company performance.

We’re an Equal Opportunity and Affirmative Action Employer and welcome applicants from all backgrounds. We consider qualified candidates without regard to any legally protected status. This role is subject to applicable employment laws based on work location. In compliance with pay transparency laws, the compensation range for this role is included, with final pay based on experience, skills, and location. We participate in E-Verify to confirm employment eligibility and are happy to provide reasonable accommodations throughout the hiring process—just let us know how we can help.