Director - Digital Product Content & Merchandising

Job DetailsJob Location: NC Remote - North Richland HIlls, TX 76180Position Type: Full TimeTravel Percentage: Up to 25%Job Shift: DaySummary / Position Purpose The Director of Digital Product Content & Merchandising is responsible for leading the digital product experience across ecommerce channels by ensuring products are discoverable, compelling, conversion-optimized, and customer-ready. This role oversees digital product content strategy, merchandising optimization, onsite discoverability, and performance insights to drive traffic, engagement, conversion, and revenue growth.  This leader serves as the strategic bridge between Ecommerce, Merchandising, Product Content, Marketing, Analytics, UX, and supplier partners to ensure digital product experiences align with customer expectations and business objectives.  While operational product data is managed separately, this role owns the customer-facing digital product experience — ensuring digital content is complete, enriched, optimized, and aligned to how customers search, shop, compare, and purchase online.    Essential Duties, Functions and/or Responsibilities Digital Product Content Strategy & Governance  Define and evolve digital product content standards across categories to improve discoverability, conversion, and customer confidence   Ensure digital product content is complete, accurate, enriched, and optimized prior to product launch   Establish category-specific attribute standards, taxonomy strategies, and content requirements that support navigation, filtering, SEO, and AI-driven discovery   Own digital content readiness standards including imagery, enhanced content, specifications, feature/benefit messaging, comparison content, videos, and supporting assets   Develop scalable supplier onboarding and digital content acquisition processes to improve efficiency and speed-to-market   Partner with suppliers and merchants to prioritize product content enhancements based on customer needs and business impact   Develop governance processes and scorecards to measure content quality, completeness, and consistency   Identify and remediate digital content gaps impacting conversion, discoverability, or customer experience   Digital Merchandising & Discoverability  Develop and execute digital merchandising strategies across categories and brands   Own and optimize the end-to-end product discovery experience across navigation, filtering, faceting, and onsite search   Improve SEO performance across product detail pages (PDPs), category pages, and search experiences   Optimize content and structured data for AI-powered search and emerging digital commerce experiences   Drive product placement, recommendation, cross-sell, and upsell strategies   Monitor search behavior, customer intent trends, and product findability metrics to improve customer journeys and conversion   Analytics & Performance Optimization  Analyze category, brand, customer, and product performance trends to identify optimization opportunities   Leverage Google Analytics, ecommerce insights, and behavioral data to improve digital merchandising and product content effectiveness   Develop KPIs, dashboards, and performance reporting across discoverability, engagement, conversion, and content quality   Lead testing and experimentation initiatives to improve product presentation and customer engagement   Translate insights into prioritized actions that improve traffic, conversion, and revenue performance   Customer Experience & Cross-Functional Leadership  Partner with Merchandising, and Marketing teams to improve digital shopping experiences   Define best practices for PDP experiences and digital product storytelling   Support personalization and recommendation initiatives that improve customer engagement   Drive alignment between supplier content, merchandising strategy, and customer-facing digital experiences   Influence roadmap prioritization for digital merchandising and product content capabilities   Indirectly and directly responsible for product quality Other duties as assigned   QualificationsEducation and/or Work Experience Requirements 8+ years of ecommerce, digital merchandising, product content, or digital experience leadership   Strong understanding of ecommerce conversion optimization, SEO, onsite search, taxonomy, and customer journey strategy   Experience developing scalable product content governance and merchandising processes   Strong analytical skills with experience leveraging Google Analytics and ecommerce performance data   Proven ability to lead cross-functional initiatives and influence stakeholders across business and technology teams   Experience partnering with suppliers, merchants, and ecommerce teams to improve digital product experiences   Understanding of AI-driven search, structured product data, and emerging ecommerce technologies preferred     Success Metrics / KPIs:  Revenue & Conversion  Ecommerce conversion rate   Category sales growth   Average order value   Cross-sell and attach performance   Discoverability & Customer Experience  Product findability metrics   Organic traffic growth   Search conversion rate   Zero-result search reduction   Navigation engagement   PDP engagement metrics   Customer journey completion rates   Product Content Quality  Product content completeness %   Digital readiness compliance   Attribute completion rates   Product launch readiness   Time-to-publish for new products   Structured data coverage   Operational & Strategic Performance  Supplier content submission compliance   Speed-to-market improvements   Reduction in manual content remediation   Performance lift from content optimization initiatives    Physical Requirements: Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards   This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas.  TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.