Director, Customer Database & Marketing Analytics

Overview

We are seeking a results-driven Director to drive our direct-to-consumer (DTC) growth. This leader will own the development and activation of our customer data strategy, including building and operationalizing a unified customer database to enable scalable, data driven marketing across TV, digital and Direct Mail. The headline mandate is concrete: stand up the customer database, advance our use of modeled first-party audiences in direct mail acquisition, and prove measurable lift through rigorous testing. Given the size of our marketing team, this role also serves as a hands-on operational partner with external vendor, supporting campaign execution and audience activation workflows alongside channel leads.

This role sits at the intersection of marketing, data science, and customer experience.  This role will report to the VP, Marketing Analytics with significant CMO and senior marketing leadership team exposure. As a senior individual contributor, the Director will drive outcomes through the managed services vendor and cross-functional agencies. The right person has shipped a customer database or CDP or comparable customer database build and can hold a vendor's modeling team accountable. As the platform’s capabilities mature, this role will become a key thought partner to channel leads for audience strategy and deriving channel specific insights and have demonstrated expertise to deep dive within key marketing channels. Advanced media measurement (MMM, MTA) sits on a longer-term roadmap.

Key Responsibilities:

Customer Database & Data Strategy

• Oversee the DTC customer database build and activation across online and offline channels, including data model design and identity resolution across deterministic and probabilistic signals — with particular attention to offline-to-online stitching for our phone-driven sales motion.
• Partner with external database vendor, internal data engineering team and external media agencies to ensure scalable data pipelines and timely audience availability for activation.
• Develop advanced audience and segmentation strategies based on behavior, purchase history, and engagement signals.
• Enable personalization at scale across digital and offline touchpoints.
• Acting as the primary point person for the database partner relationship, including SOWs, milestones, and accountability for both data engineering and modeling outputs.

DTC Growth & Marketing Operations Strategy

• Operate as a hands-on partner for campaign execution and audience activation workflows, particularly in direct mail.
• Partner with Performance Marketing teams to maximize CPS efficiency and growth.

Modeling Development

• Lead development of predictive models with external database vendor (propensity to respond or purchase), advancing our first-party data and modeled audience capabilities for direct mail acquisition.
• Evaluate vendor-built models for production readiness and quantify their business impact.
• Own the test and learn agenda for CDP and modeled audience program including  A/B, holdout, and incrementality testing to continuously improve performance.

Omnichannel Campaign Strategy

• Integrate digital data (email, SMS, paid media, ecommerce, OTT/linear TV) and direct mail strategies for coordinated campaigns.
• Drive addressable marketing programs using first-party data via audience synchronization and activation across platforms.
• Identify opportunities to scale high-performing direct mail programs through advanced targeting and modeling.

Technology & Data Infrastructure

• Oversee marketing technology and data infrastructure supporting CDP build, audience activation and measurement.

Qualifications

• 8–12+ years of experience in direct-to-consumer marketing in marketing analytics
• Proven success driving measurable growth in customer acquisition.
• Direct, hands-on experience building or co-leading a CDP or customer database implementation, from scoping through first activated use case, including activation and measurement across digital, TV, and direct mail background in predictive modeling and statistical analysis (Python, R, or similar)
• Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
• Hands-on experience with both digital performance marketing and direct mail programs
• Experience with attribution modeling and incrementality testing in a DTC environment.
• Demonstrated leadership experience managing key relationships within/outside marketing, teams and cross-functional initiatives.

Preferred Experience

• Experience in subscription or high-growth DTC brands
• Familiarity with marketing platforms (e.g., Meta, Google, email/SMS platforms like HubSpot)
• Knowledge of identity resolution and first-party data strategies in a privacy-first landscape

*The compensation for this role falls within an annual salary range of $140,000 to $160,000 + annual performance bonus.*

The candidate offered this position will be required to pass a pre-employment background check. Endurance Warranty is an E-Verify Company. 

*Endurance is committed to building a diverse and inclusive team. Please note: at this time, applicants must have existing authorization to work in the U.S., as we are unable to offer new visa sponsorship.*

PHYSICAL REQUIREMENTS:

• Sitting or standing for extended periods; repetitive motions; use hands to handle equipment or controls; reach with hands and arms; typing on keyboard; viewing computer screen extended periods; speak clearly and hearing
• Regular use of typical office equipment, computer software, programs, and methods of communication such as a computer, e-mail, phone system, and messaging.
• In a remote work environment, being interactive and communicative with management and co-workers in a visible manner is an essential function of the job. Camera/video usage is required.
• Must be able to lift 25 pounds.